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Digital Download Day 2, an event designed to publicise legal internet music downloads in the UK, can only be considered a partial success, according to figures released by Nielsen//NetRatings. The event, which took place on 18 April, was organised by OD2 and succeeded in attracting 523,000 visitors to the company’s website during the whole month.… Continue reading Uncertain Future For Digital Music Market

Emap Advertising has poached Gary Dawson from the BBC to head up its classified sales division.Dawson, who has over 14 years experience in classified advertising, will replace Charlotte Hunt who resigned earlier this month. He will report to Emap’s head of youth Rory Brett, who commented: “Classified advertising is an important part of our business… Continue reading Emap Appoints Dawson To Boost Classified Offering

US online advertising revenue increased by more than 40% in the first three months of 2003, according to a poll carried out by the Online Publishers Association (OPA). The survey of 24 OPA members showed that, among these companies, ad revenue in the first quarter grew an average of 40.7% over Q1 2002. Moreover, total… Continue reading Online Advertising Revival Underway, Says Report

Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign

It has been another sobering week for mobile phone operators in the UK with analysts questioning the future of the UK’s first commercial third generation phone service and one of Europe’s leading players writing down the value of its 3G investments. In the heady days of 2000, the British government succeeded in raising £22.5 billion… Continue reading 3G Burden Getting Heavier

Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media

The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel.The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband.“It took two years to reach one million connections, but only… Continue reading UK Broadband Reaches Two Million Homes

Radio airtime revenues at Scottish Radio Holdings (SRH) rose by 5.3% in its first half, not including new acquisitions; this is in line with predictions made in the group’s March trading statement.Including the effect of acquisitions during the period, advertising revenues were up by 33% year on year. National advertising, up 8%, was stronger than… Continue reading SRH See Radio Revenues Up 5% In First Half

Australia’s best selling kids magazine K-Zone is to be launched in the UK later this month, after the Redan company acquired the rights to the format.K-Zone, which contains a mix of music and movie features, comic strips, games and sports, will target 6 to 13 year olds. The title has a net circulation of over… Continue reading Australian Publisher To Enter Kids Magazine Market

Future Publishing is launching an upmarket style magazine called Digital Home, to cover the latest developments in the digital marketplace.The new monthly title, which was tested with a one-off edition last Christmas, will go on sale at the end of May, with the support of an extensive point-of sale promotion.Digital Home will feature articles on… Continue reading Future Publishing Launches Digital Lifestyle Magazine