The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe.According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003.The Index of Agency Search Activity also showed that client reviews in the US… Continue reading Agency Reviews On The Rise Despite Uncertain Climate
Taxi Media has been appointed by the Government to launch a new campaign to combat domestic violence.The year-long campaign, which is the first of its kind, includes advertising on 325 cabs and seat-backs as well as on taxi receipts. As part of the initiative cab drivers will also be issued with check-lists containing useful information… Continue reading Taxi Media Secures Domestic Violence Campaign
According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG
Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend
Future Publishing is expanding its computing and creative magazine portfolio with the launch of a new monthly magazine for digital camera enthusiasts.Digital Camera Shopper will be unveiled later this month as a spin-off to the recently launched Digital Camera magazine (see Future Rebrands Computer Titles And Details New Launch). The 148-page title will be priced… Continue reading Future Expands Digital Portfolio With New Launch
Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web
Almost 17 million viewers tuned into ITV1 last night to watch the highly publicised documentary about the convicted Who Wants To Be A Millionaire? cheats.According to unofficial overnight figures from BARB, A Major Fraud, drew an average audience of 15.1 million, helping ITV1 to attract 55.9% of the available television audience between 9pm and 10.30pm… Continue reading Almost 17 Million Tune In For Millionaire Cheat
Omnicom Group remained the world’s largest advertising organisation in 2002, following a 9.4% rise in revenues, according to the newly-released Advertising Age Agency Report from AdAge.Also On MediaTel Insight Today…UK Businesses See Increasing Marketing SpendAlmost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to… Continue reading MediaTel Insight: Omnicom Holds Global Ad Network Top Spot
In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads
