Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
ITV partners, Carlton and Granada, were seen in focus yesterday, down by 3.86% and 1.10% respectively, following concerns that their proposed £2.6 billion merger could be delayed if the Communications Bill is voted down in the House of Lords. Influential Labour peer, Lord Puttnam, yesterday warned that the Bill will face strong opposition unless unless… Continue reading Sharewatch: Carlton And Granada Fall On Merger Concerns
Telewest Broadband has launched its fastest ever home internet service across the UK, following an extensive trial amongst 1,500 existing Blueyonder customers.The new two megabyte version of Telewest’s Blueyonder internet service is designed to provide home internet users with a new standard of web connection, enabling the quick download of large music, film and software… Continue reading Telewest Launches UK’s Fastest Broadband Service
An average of 12.3 million viewers tuned in to ITV1 last night to see former England cricketer, Phil Tufnell, crowned king of the jungle in the finale of I’m A Celebrity Get Me Out Of Here.The climax of the antipodean reality-TV show, which was broadcast between 9pm and 10.30pm, peaked with an audience of almost… Continue reading I’m A Celebrity Finale Peaks With 13 Million Viewers
The latest NRS figures for the six months to March 2003 reveal a relatively quite period for overall national newspaper readership, which, despite the unfolding war in Iraq, remained virtually unchanged at around 66.4 million.The Financial Times, which recently launched a £2 million cross-platform advertising campaign to promote its redesign, experienced the most significant downward… Continue reading NRS National Newspaper Round-Up – March 2003
BSkyB added 150,000 subscribers to its digital satellite service in the third quarter of its financial year, beating the consensus expectations.Analysts had predicted that there would be between 137,000 (Merrill Lynch) and 153,000 (Morgan Stanley), with Lehman Brothers forecasting 145,000. The group now has 6.7 million satellite customers and is on schedule to hit its… Continue reading BSkyB Adds 150,000 New Subscribers In Q3
Channel 4 has reaffirmed its commitment to interactive programming with the appointment of Andy Taylor as commercial head of its 4 Interactive division.Taylor joins from Endemol’s interactive division, Victoria Real, where he was managing director. His new role will see him take on responsibility for developing new commercial and creative opportunities across Channel 4’s interactive… Continue reading Channel 4 Appoints New Commercial Head Of Interactive
