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US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February

Cordiant Communications, the troubled UK advertising firm, said this morning that it has received “very preliminary approaches” from unidentified companies interested in buying it out.It emerged on Monday that Cordiant had lost the Allied Domecq account, one of the mainstays of its business. The company’s share price subsequently fell by almost two-thirds and it could… Continue reading Potential Buyers Circle Crisis-Ridden Cordiant

Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history. The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year… Continue reading Channel 4 Returns To Profit After Heavy Losses

Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels

Channel 4 has secured wine brand Blossom Hill as the six-figure sponsor of the third series of its US comedy Will & Grace.The deal, which was negotiated by SPP on behalf of Walker Media, runs for 24 weeks and represents the first time that Will & Grace has taken a sponsor on UK terrestrial TV.… Continue reading Channel 4 Brings Blossom Hill To Will & Grace

MSN is investing half a million pounds in a cross-media advertising campaign to promote its new mobile Hotmail service.The promotion, which includes outdoor ads on the London Underground, press activity and branded cinema tickets, is designed to raise awareness of MSN’s new technology, which allows people to send and receive Hotmail messages via SMS.The campaign… Continue reading MSN Promotes Hotmail With Cross-Media Ad Campaign

The increasing popularity of new digital marketing methods has been confirmed with news that Twentieth Century Fox is to launch its first ever video email campaign to promote the release of its new film X-Men 2.The film distributor will not use any traditional online advertising, such as banners or pop-ups, to launch the film in… Continue reading Online Evolves With Major Video Email Campaign

Following a period of rapid growth in digital television uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. However, these figures are much higher than a number of other commentators’ predictions.Also On MediaTelINSIGHT Today…INSIGHTanalysis: US TV Advertising Rebounds, Radio LagsUS television… Continue reading MediaTelINSIGHT: UK Digital TV To Reach 72% Of UK Homes By 2007

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency. Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year.… Continue reading Cordiant Shares Nose-Dive As Major Client Walks