More Industry News articles

Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend

According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG

Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web

According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG

According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK. IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times… Continue reading Dennis Linked With Move For IFG

Future Publishing is expanding its computing and creative magazine portfolio with the launch of a new monthly magazine for digital camera enthusiasts.Digital Camera Shopper will be unveiled later this month as a spin-off to the recently launched Digital Camera magazine (see Future Rebrands Computer Titles And Details New Launch). The 148-page title will be priced… Continue reading Future Expands Digital Portfolio With New Launch

Almost 17 million viewers tuned into ITV1 last night to watch the highly publicised documentary about the convicted Who Wants To Be A Millionaire? cheats.According to unofficial overnight figures from BARB, A Major Fraud, drew an average audience of 15.1 million, helping ITV1 to attract 55.9% of the available television audience between 9pm and 10.30pm… Continue reading Almost 17 Million Tune In For Millionaire Cheat

Omnicom Group remained the world’s largest advertising organisation in 2002, following a 9.4% rise in revenues, according to the newly-released Advertising Age Agency Report from AdAge.Also On MediaTel Insight Today…UK Businesses See Increasing Marketing SpendAlmost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to… Continue reading MediaTel Insight: Omnicom Holds Global Ad Network Top Spot

In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads

Over 70% of the UK’s SME ecommerce websites are profitable, according to a new report from the software developer, Actinic. The 2003 SME Ecommerce Market Report found that the rate of adoption of ecommerce among small and medium businesses has fallen from 26% to 21%. However, 71% of websites are profitable and 53% of companies… Continue reading Study Assesses SMEs’ Attitude To Ecommerce