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Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend

Omnicom Group remained the world’s largest advertising organisation in 2002, following a 9.4% rise in revenues, according to the newly-released Advertising Age Agency Report from AdAge.Also On MediaTel Insight Today…UK Businesses See Increasing Marketing SpendAlmost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to… Continue reading MediaTel Insight: Omnicom Holds Global Ad Network Top Spot

Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web

In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads

The will they wont they Carlton and Granada merger saga continued to dominate the media market on Thursday, after the broadcasters’ main defence against competition concerns were reportedly dismissed by the Office of Fair Trading.According to the Financial Times, the OFT’s advice to the Competition Commission states: “It seems reasonable to conclude that there might… Continue reading Sharewatch: Carlton And Granada Mixed As Merger Doubts Grow

Capital Radio is aiming to boost its listening figures with the introduction of a new broadband network that will allow it to launch new stations.The network will enable Capital’s range of existing stations to share live and pre-recorded content in real-time, allowing them to broadcast material, such as celebrity interviews, which they would not normally… Continue reading Capital Targets Listeners With New Broadband Network

Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the… Continue reading Freeserve Secures Deal To Promote Twentieth Century Fox

Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients

The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers.After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments.In their (non-public)… Continue reading ITV Merger Unlikely With Combined Sales House

Over 70% of the UK’s SME ecommerce websites are profitable, according to a new report from the software developer, Actinic. The 2003 SME Ecommerce Market Report found that the rate of adoption of ecommerce among small and medium businesses has fallen from 26% to 21%. However, 71% of websites are profitable and 53% of companies… Continue reading Study Assesses SMEs’ Attitude To Ecommerce