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Future Network’s £3.5 million acquisition of French magazine group, Hachette Digital Press (HDP), has been cleared by the French authorities, the group announced this morning. HDP is the computer games magazine division of Hachette Filipacchi Presse and publishes four titles in France: Official PlayStation 2 Magazine, Joystick, Joypad and DVD Magazine. Future directly publishes over… Continue reading Future Gets Regulator Approval For French Acquisition

Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels

UK consumer expenditure on electronic media and entertainment passed the £10 billion mark in 2002 and is forecast to add a further £2 billion by 2010, according to new figures from Informa Media Group. Television subscription and pay-per-view (PPV)/video on-demand (VoD) revenues, mainly from cable and satellite operators, provide the bulk of the revenues –… Continue reading UK Entertainment Spend To Hit £12bn By 2010, Says Informa

WPP’s wholly-owned global market research subsidiary, Millward Brown, has acquired UK qualitative research group, Sadek Wynberg Research, for an undisclosed sum, the group announced today. Sadek Wynberg employs 28 people and had gross revenues of £5.6 million for the year ended 31 December 2002 and net assets of £142,000 as at the same date. Its… Continue reading WPP Buys UK’s Sadek Wynberg Research

Channel 4 has secured wine brand Blossom Hill as the six-figure sponsor of the third series of its US comedy Will & Grace.The deal, which was negotiated by SPP on behalf of Walker Media, runs for 24 weeks and represents the first time that Will & Grace has taken a sponsor on UK terrestrial TV.… Continue reading Channel 4 Brings Blossom Hill To Will & Grace

MSN is investing half a million pounds in a cross-media advertising campaign to promote its new mobile Hotmail service.The promotion, which includes outdoor ads on the London Underground, press activity and branded cinema tickets, is designed to raise awareness of MSN’s new technology, which allows people to send and receive Hotmail messages via SMS.The campaign… Continue reading MSN Promotes Hotmail With Cross-Media Ad Campaign

The increasing popularity of new digital marketing methods has been confirmed with news that Twentieth Century Fox is to launch its first ever video email campaign to promote the release of its new film X-Men 2.The film distributor will not use any traditional online advertising, such as banners or pop-ups, to launch the film in… Continue reading Online Evolves With Major Video Email Campaign

Following a period of rapid growth in digital television uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. However, these figures are much higher than a number of other commentators’ predictions.Also On MediaTelINSIGHT Today…INSIGHTanalysis: US TV Advertising Rebounds, Radio LagsUS television… Continue reading MediaTelINSIGHT: UK Digital TV To Reach 72% Of UK Homes By 2007

Multi-channel broadcasters are continuing to increase in popularity and have overtaken their main terrestrial rivals in the ratings, according to the latest unofficial viewing figures.The data shows that multi-channel television accounted for 26.1% of all viewing in the week ending Sunday 20 April, while BBC1 made up 23.9% and ITV1 accounted for 23.8%.The highest rated… Continue reading Multi-Channel TV Overtakes Terrestrial Rivals

Broadband revenues generated from sport-related content are set to increase from $344 million last year to $6.4 billion globally by 2008, according to a new forecast from Screen Digest. The Global Business of Sports Television report says that consumer use of broadband services to access data, play sports-related games or watch additional coverage of sport… Continue reading Broadband Sport Content To Generate $6.4bn By 2008