Paragon publishing has secured Nintendo as the sponsor of a special foil wrapped edition of its GamesTM magazine.The deal will see Nintendo sponsor the entire ‘Retro’ section of the magazine, which will take a nostalgic look at how Nintendo consoles and games have changed throughout the years.Nick Roberts, group editor at Paragon, commented: “GamesTM has… Continue reading Paragon Secures Nintendo For GamesTM Sponsorship
Almost a quarter of Europeans will purchase online content and services by 2007, spending a total of around â‚Ź3.2 billion, according to forecasts from Jupiter Research. The research shows that the sector is still fairly nascent, with only 9% of European consumers buying these services via the web in 2003 and generating revenues of â‚Ź693… Continue reading European Online Content Spend To Hit €3.2bn By 2007, Says Jupiter
First quarter revenues at global advertising and communications group, WPP, dropped by 3.9% to £908.5 million, slightly ahead of analysts’ expectations.The regional variations showed North America up by 1.4% in constant currencies, whilst in Europe, the UK was down 3.5% and continental Europe up 3.5%. Revenues from the Asia Pacific, Latin America, Africa and the… Continue reading WPP Sees Weak UK Revenues, But Improving Outlook
Interactive Digital Sales (IDS) is increasing the size of its sales team and is dedicating more resources to interactive advertising, following the rapid growth in demand for interactive TV campaigns.The sales house, which represents the Flextech and UKTV channels, has appointed its commercial development manager, Mark Conolly, manager of interactivity, with responsibility for increasing revenue… Continue reading IDS Increases Focus On Interactive Advertising
Although traditional broadcasters with major sports rights will benefit most from new broadband revenue streams, a market will emerge for less popular or niche sports that are unable to gain television carriage, according to a new report from Screen Digest.Also On MediaTelINSIGHT Today…European Online Content Spend To Hit €3.2bn By 2007, Says JupiterAlmost a quarter… Continue reading MediaTel Insight: Broadband Sport Content To Generate $6.4bn By 2008
WPP was seen in focus on Thursday as investors considered the potential cost of the effects of the Sars virus on the global advertising market. The stock was seen down 1.05%.The fall came in spite of a series of unusually bullish comments from WPP chief executive, Sir Martin Sorrell, who said there were “significant” signs… Continue reading Sharewatch: WPP Falls On Sars Concerns
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates.Also On MediaTel Insight Today…Operators Look To Cash In On Mobile ServicesThe European mobile services market will be worth in excess of €20 billion by… Continue reading MediaTel Insight: TV Trading Is Very Weak In June
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June
Magazine publishing group, I Feel Good (IFG), this morning said that its full-year losses were reduced from £1.2 million in 2001 to just £0.2 million last year, as turnover grew by 90% to £8.0 million. Earlier this week, the group announced that it has received an approach which could lead to a takeover offer, although… Continue reading IFG Cuts Losses As Takeover Approach Is Made
Trinity was seen in focus yesterday, up 2.87%, after axing its marketing director of national newspapers, Alisdair Luxmoore, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror (see Trinity Mirror Axes Senior Marketing Director).However, Telewest was the sector’s big story, as allegations of corporate greed took centre stage… Continue reading Sharewatch: Trinity Rises After Management Shake-Up
