The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing year on year growth of 3.1%. The cuts are the result of the war in Iraq but 2004 expenditure is predicted to be up 5.0%.Also On MediaTel… Continue reading MediaTel Insight: Myers Trims 2003 US Ad Forecasts
In a busy day for the media sector, Daily Mail & General Trust was seen in focus, falling 16.25% to 563p, on reports that the Office Of Fair Trading is launching an enquiry into the group’s exclusive distribution in the London region.Elsewhere, the radio sector was seen in focus after the publication of the RAJAR… Continue reading Sharewatch: Daily Mail Falls On Regulatory Concerns
Interactive TV consultancy, Zip Television, has launched a new brand tracking system to measure the effectiveness of TV advertising on real sales.Working in association with dunnhumby, which manages the Tesco Clubcard database, the company claims to be able to link interactive advertising directly linked to sales by comparing and analysing data gathered throughout the campaign.The… Continue reading Technology Brings Accountability To Interactive Ads
Audi is launching Britain’s biggest outdoor advertising campaign across 140 different locations to promote its new A8 luxury saloon.The campaign includes advertising wraps on 80 landmark buildings, as well as extensive television, national press and cinema activity. A range of 96-sheet poster sites across the UK will also be used to support the main campaign.The… Continue reading Audi Launches Biggest Ever Outdoor Ad Campaign
Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
Three-quarters of UK mobile users are excited by the potential of multimedia messaging services, according to a new survey from Nokia.The study, conducted in co-operation with the HPI Research Group, sought to evaluate people’s perceptions of MMS in six prominent markets, namely the UK, Japan, the US, Germany, Singapore and Finland.MMS services are already well… Continue reading MMS To Spur Mobile Services Market, Says Report
Maiden Outdoor has launched an audience measurement system for poster panels at major supermarkets, in a move that will bring a new level of accountability to the sector.The cover and frequency system, which Maiden has taken two years to develop, is intended to provide media planners with a currency for defining audiences in a sector… Continue reading Maiden Unveils Media Measurement Tool For Supermarkets
Trinity Mirror has unveiled the results of what it claims is the largest ever readership survey to be undertaken by the regional press.The research, involving 34,000 interviews, has establsihed that local titles are percieved to be the most trustworthy media by readers. Respondents were also found to use advertising in local newspapers to help with… Continue reading Trinity Mirror Unveils Largest Ever Regional Press Survey
IPC’s weekly women’s gossip title, Chat, has secured a deal with Kwik Save to offer readers the opportunity to sample the supermarket’s new ready meals.The sampling activity will see May’s issue of the magazine feature a special coupon, which can be redeemed for a free ready meal. The supermarket will also sponsor a word search… Continue reading Chat Magazine Secures Kwik Save For Sampling Promotion
