Interactive Digital Sales (IDS) is increasing the size of its sales team and is dedicating more resources to interactive advertising, following the rapid growth in demand for interactive TV campaigns.The sales house, which represents the Flextech and UKTV channels, has appointed its commercial development manager, Mark Conolly, manager of interactivity, with responsibility for increasing revenue… Continue reading IDS Increases Focus On Interactive Advertising
Although traditional broadcasters with major sports rights will benefit most from new broadband revenue streams, a market will emerge for less popular or niche sports that are unable to gain television carriage, according to a new report from Screen Digest.Also On MediaTelINSIGHT Today…European Online Content Spend To Hit €3.2bn By 2007, Says JupiterAlmost a quarter… Continue reading MediaTel Insight: Broadband Sport Content To Generate $6.4bn By 2008
WPP was seen in focus on Thursday as investors considered the potential cost of the effects of the Sars virus on the global advertising market. The stock was seen down 1.05%.The fall came in spite of a series of unusually bullish comments from WPP chief executive, Sir Martin Sorrell, who said there were “significant” signs… Continue reading Sharewatch: WPP Falls On Sars Concerns
Chrysalis Group is set to sell its television division to a management buy-in group led by a trio of former ITV heads.The company today confirmed that a sale has been agreed in principle with debt and equity providers, although the exact terms have yet to be finalised.The management buy-in group is led by Steve Morrison,… Continue reading Chrysalis To Sell Television Group To Former ITV Heads
National commercial speech radio station TalkSPORT has secured computer games company, Codemasters, as the sponsor of its championship snooker coverage.The month-long deal, which encompasses the Regal Scottish Open and the Embassy World Championships, is designed to raise awareness of the latest sports simulation game from the computer games group.The sponsorship will include an on-air competition… Continue reading Sponsorship Deal Sends TalkSPORT Snooker Loopy
Channel 4 has announced plans to launch a new version of its digital entertainment channel, E4, as losses at its commercial division, 4 Ventures, more than halved.The new delayed broadcast channel, known as E4 +1, will launch across digital, satellite and cable platforms in July. It will carry an identical schedule to E4, but will… Continue reading Channel 4 Plans New Launch As 4 Ventures Cuts Losses
As the English football season draws to a close, two powerhouses are embroiled in a bitter struggle for ascendancy. Neither side wants to give ground and the outcome remains in the balance. The two sides in question are not, as you might think, Arsenal and Manchester United but the Premier League and the European Commission… Continue reading Regulators Move The Goalposts On Football Rights
Global market research firm, Taylor Nelson Sofres, is bringing together all of its operations across 53 countries under the new operating name of TNS. Until now TNS has run numerous divisions with different corporate brands; now they will all be tagged with the TNS name. Accordingly, in the US, CMR, Taylor Nelson Sofres Intersearch and… Continue reading Taylor Nelson Sofres Adopts Umbrella TNS Name
Telewest Broadband is launching the first TV ad campaign to promote its Blueyonder broadband internet service.The ads, which will run across Flextech channels including Bravo, Trouble and Challenge, are designed to appeal to dial-up internet subscribers that are considering upgrading to a broadband connection.Up until the end of last year broadband had been relatively slow… Continue reading Telewest Launches First Blueyonder TV Promotion
Granada Enterprises has secured V Energy Drink as the £1 million sponsor of the second series of I’m A Celebrity Get Me Out Of Here, which begins on ITV1 next week.The deal, which was negotiated by Media Insight, includes full broadcast sponsorship of the live series every evening on ITV1, plus extra uncut footage on… Continue reading Granada Brings Energy To I’m A Celebrity Reality Show
