More Industry News articles

News Corporation is to sell its 45% share in the New Zealand publisher, Independent Newspapers Limited (INL), in a deal worth £420 million. INL has said that its publishing assets which include the Dominion Post in Wellington and The Press in Christchurch will pass to the Australian newspaper company, John Fairfax Holdings. The deal will… Continue reading News Corp Offloads New Zealand Publications

Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues.According to The Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant abolition… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee

TalkSPORT has secured Sure Sensitive For Men deodorant to support its No Nonsense sports breakfast.The deal will promote Sure’s new range of deodorants on the station, with a special promotion inviting listeners to get in touch with the “sensitive side” of famous sports stars. Consumers will be given clues to identify a mystery male sports… Continue reading TalkSPORT Secures Sure For Breakfast Ad Deal

UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA’s Bellwether Report, released this morning.The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This leaves… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet

UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA‘s Bellwether Report, released this morning. The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet

US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%Also On MediaTel Insight Today…Global Set-Top Box Sales To Top $7m In 2005Worldwide growth of digital set-top boxes… Continue reading MediaTel Insight: US Radio Revenues Rise 7% In February

US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%. The RAB says that this is indicative of a relatively healthy radio environment in spite of the… Continue reading US Radio Revenues Rise 7% In February

The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.Also On MediaTel Insight Today…Films And Video Downloaded By 5% Of Europeans, Finds ForresterFilms and videos are downloaded from the internet by 5% of online European… Continue reading MediaTel Insight: Cable Broadband Users To Triple By 2007

Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ITC Censures Citroen For Scary Ad

Interactive television group, OMDtvi, has revealed its second ad campaign for Rimmel make-up saw a 27% improvement in the cost per response from the previous campaign.The campaign, which was launched in October last year, promoted Double Act foundation by offering free samples through an interactive ad. It followed Rimmel’s record breaking ad for Exagerrate Hydra… Continue reading OMDtvi Rimmel Campaign Delivers 27% Response Rate