Trinity Mirror has axed Alisdair Luxmoore, its marketing director of national newspapers, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror.Luxmoore’s contract has been terminated as of the end of April, but he left the newspaper group’s offices yesterday, making him the latest casualty of chief executive, Sly… Continue reading Trinity Mirror Axes Senior Marketing Director
The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US
IPC Ignite is aiming to boost sales of its men’s lifestyle magazine, Loaded, by backing the special ‘Summer Of Your Life’ issue with its biggest promotion to date.June’s issue of the magazine will feature a range of free gifts and promotions, including a Nestlé Yorkie bar, a pack of Listerine oral care strips, free entry… Continue reading IPC To Boost Loaded With Biggest Promotion To Date
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate
Regional newspaper group Archant has reported profits up 5.8% as a result of improving advertising sales in 2002. The newspaper group, ranked seventh amongst UK regional publishers, said that operating profit reached £27.7 million last year. This was based on turnover of £146.2 million, up 1.2% on 2001. Archant’s chief executive John Fry commented: “During… Continue reading Archant Sees Profits Rise In 2002
The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months.The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect the… Continue reading War Knocks Media Confidence In The Short-Term
Expenditure on market research in the UK increased by 2.6% in 2002, according to new industry figures. The British Market Research Association (BMRA) calculates that MR spending totalled £1.18 billion last year. Domestic sales grew by 2.3% to £884 million while international research accounted for £292 million, a rise of 3.8%. These estimates are based… Continue reading Market Research Sector Grows 2.6% In 2002
Still reeling from discouraging preliminary results and a shareholder revolt at its AGM last week, Reuters yesterday announced a 13% fall in group earnings for the first three months of 2003. The news and information provider said that underlying revenues totalled £798 million in the first quarter, down from £912 million in the same period… Continue reading Reuters Revenues Hit By Slump In Online Broking
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press
The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months. The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect… Continue reading War Knocks Media Confidence In The Short-Term
