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US entertainment giant Viacom withstood ongoing pressures in the advertising marketplace and has reported a profit for the first quarter of 2003. The corporation has also agreed a deal to take full control of the the Comedy Central network. In the three months to March, Viacom, the world’s third largest media company, saw revenues rise… Continue reading Viacom Buoyed By First Quarter Earnings

Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press

The ASA has partially upheld complaints against a series of ads for Heinz which claimed that its canned food has some of the same health benefits as fresh fruit and vegetables.The press and outdoor ads for baked beans, tomato soup and spaghetti featured the strapline “5 A Day The Heinz Way” and suggested that certian… Continue reading ASA Cans Heinz Over Misleading Health Claims

Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the… Continue reading Freeserve Secures Deal To Promote Twentieth Century Fox

Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend

Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients

Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web

The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers.After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments.In their (non-public)… Continue reading ITV Merger Unlikely With Combined Sales House

According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG

According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG