The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months.The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect the… Continue reading War Knocks Media Confidence In The Short-Term
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’. Around 84% of regional newspaper advertising revenues are… Continue reading Conditions ‘Overwhelmingly Negative’ For UK Regional Press
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press
The will they wont they Carlton and Granada merger saga continued to dominate the media market on Thursday, after the broadcasters’ main defence against competition concerns were reportedly dismissed by the Office of Fair Trading.According to the Financial Times, the OFT’s advice to the Competition Commission states: “It seems reasonable to conclude that there might… Continue reading Sharewatch: Carlton And Granada Mixed As Merger Doubts Grow
Capital Radio is aiming to boost its listening figures with the introduction of a new broadband network that will allow it to launch new stations.The network will enable Capital’s range of existing stations to share live and pre-recorded content in real-time, allowing them to broadcast material, such as celebrity interviews, which they would not normally… Continue reading Capital Targets Listeners With New Broadband Network
Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the… Continue reading Freeserve Secures Deal To Promote Twentieth Century Fox
Omnicom Group remained the world’s largest advertising organisation in revenue terms in 2002, according to the newly-released Advertising Age Agency Report from AdAge. The report shows that Omnicom’s 9.4% rise in revenues extended its lead over number two network, Interpublic Group, which saw an 8.7% decline year on year. With WPP remaining in third place… Continue reading Omnicom Holds Global Ad Network Top Spot
Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients
The advertising industry in the US is beginning to move again following a ‘general paralysis’ immediately before and during the initial stages of the war in Iraq, according to analysts at Merrill Lynch. The broker says that this paralysis has now begun to dissipate, although caution over the state of the broader economy is still… Continue reading US Advertising To Move Out Of ‘Paralysis’ In Q3, Says Merrill Lynch
The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers.After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments.In their (non-public)… Continue reading ITV Merger Unlikely With Combined Sales House
