BSkyB was seen in focus, up 2.05% week on week, on speculation that its chief executive, Tony Ball, is to leave the company to oversee DirecTV and News Corp’s other global satellite interests.Week on week analysis of the media sector saw key stocks in recovery, as bargain hunters moved in after last week’s sell-off. Granada… Continue reading Sharewatch: BSkyB In Focus On Reports Of Ball’s Departure
The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs.BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer necessary.… Continue reading BT Urged To Cut Internet Fees
Television sponsorship is a key tool for maintaining business results during an advertising downturn, according to new research from the Chartered Institute Of Marketing (CIM).The study suggests that marketing is the key driver of business success and claims that in the current uncertain economic climate, marketers need to utilise cost-efficient television sponsorship opportunities in order… Continue reading TV Sponsorship Delivers During Tough Times
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Sunday newspapers are believed to have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to television and the internet for news of the conflict.A report in The Business claims that last Sunday 30 March saw an unprecedented slide of 500,000 in Sunday newspaper sales, a… Continue reading Continued Conflict Hits Sunday Newspaper Sales
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
Traffic to internet news sites shows no sign of slowing as the US led military attack against Iraq enters its third week.According to reports from Hitwise, traffic to news sites increased by 6% in the last two weeks. In contrast viewing levels for Sky News, BBC News 24 and ITN News steadily fell over the… Continue reading News Sites Show No Signs Of War Fatigue
ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate.Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV any… Continue reading ITV Advertising Forecasts From Merrill Lynch
Digital radio consortium, MXR, has announced a month long promotional partnership with Comet in an effort to further drive the take up of digital radio.The partnership will include promotional activity across MXR’s analogue radio partners, including Heart FM, Jazz FM and the century network encouraging listeners to visit Comet stores.There will also be in-store promotion,… Continue reading MXR Secures Comet For Digital Radio Promotion
