BSkyB is expected to add 137,000 digital satellite subscribers in the third quarter of its financial year, with steady growth momentum continuing, according to analysts at Merrill Lynch. The broker describes Sky as a ‘haven of growth’ in an otherwise uncertain media sector and remains positive on the satellite group’s outlook.However, Merrill says that the… Continue reading BSkyB Is ‘Haven Of Growth’ In Uncertain Media Sector
Fox Kids has secured a deal with Nintendo to launch an integrated pan-European advertising campaign to promote the latest Game Boy Advance computer game, The Legend Of Zelda: Link To The Past/Four Swords.The on-air and online cross-platform campaign will run until 16 April on Fox Kids platforms in six countries across Europe including the UK,… Continue reading Fox Kids Launches Pan-European Promotion For Nintendo
The number of US households with a home network increased by more than 40% during 2002, claims a new report from the Yankee Group. According to The 2002 Technologically Advanced Family Survey 8% of PC owners, reported having a home network, an increase of 43% over 2001. The primary function of the system is that… Continue reading Tech-Savvy Consumers Drive Growth In Home Networking
Kevin Beatty, managing director of Northcliffe Newspapers, will be the next chairman of the Newspaper Society’s marketing committee.His chairmanship will take effect from 1 July, when the current chairman, Jim Brown of Newsquest Media Group, steps down.The Marketing Committee is responsible for the Newspaper Society’s marketing and communications work in the advertising, newspaper sales, readership,… Continue reading Beatty To Chair Newspaper Society Marketing Committee
Channel Five has secured Fosters as the sponsor of its new six-part series, Be A Grand Prix Driver.The deal will include sponsorship credits and branding on all the on-air trailers for the show, as well as off-air advertising in Emap’s men’s lifestyle magazine, FHM.FHM.com will also launch a specially branded Fosters channel featuring highlights from… Continue reading Five Secures Fosters To Sponsor Grand Prix Show
The BBC World Service has joined the RAJAR survey, following in the footsteps of national digital stations Kerrang!, Oneword and Smash Hits, which came on board in January.The BBC World Service, a global symbol of public broadcasting in the UK through its 70 years of broadcasting, is transmitted internationally in 43 different languages.Alan Booth, controller… Continue reading BBC World Service Joins RAJAR
The advertising industry is bracing itself for a buffeting on news that over 130 MPs are rallying behind the Children’s Television Advertising Bill, which proposes banning ads for food aimed at the under-5s.The bill, which has been put forward by Labour MP, Debra Shipley, argues there should be a complete ban on food and drink… Continue reading MPs Push To Ban Food Ads Aimed At Children
Granada has secured Suzuki Motorcycles to support motorbike programming across its Men and Motors channel.The promotional campaign, which is to last almost three months, will include special commercials that will be integrated with the channel’s motorbike programming.The deal has been designed to coincide with an increase in the profile of motoring shows on the channel.… Continue reading Granada Secures Suzuki For Men & Motors Promotion
Future Games is to launch a high end games magazine aimed at twenty-something, gadget loving PlayStation 2 owners.The new magazine, entitled PSNext, will cover the evolving PlayStation market and has been dubbed the magazine for the “PlayStation 2.5” enthusiast. The specialist magazine will have a cover price of £4. The first two issues of the… Continue reading Future Publishing Launches PlayStation 2 Magazine
Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau (PIB). Ad pages for the month totaled 21,561, up 9.1% from last year. In the year-to-date, ad revenue closed at $3.7 billion, an increase of 10.3% on the… Continue reading US Magazine Revenue Rises 12% In March
