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Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.… Continue reading Good News For Capital As Tarrant Plans To Stay

Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign

The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council

Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts

The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects

UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia

Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone.ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003; it is now anticipating growth of just 0.4%. Forecasts for 2004 have been downgraded from… Continue reading ZenithOptimedia Downgrades European Ad Forecasts

Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant

Adshel has secured the street furniture contracts for Coventry and Canterbury in two separate deals worth a combined £6 million.The deal for Coventry represents the first time that the area has had a street furniture contract and will see Adshel supply the city with 50 new bus shelters, as well a range of 6-sheet advertising… Continue reading Adshel Secures Street Furniture Contracts Worth £6m

Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview.A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008. This… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant