The Marketing Society has appointed Hugh Burkitt, former chairman of Burkitt DDB, as its new chief executive.Burkitt replaces Claire Watson who has held the role of acting director general on a part time basis. He will be the society’s first full time chief executive, and reports to Chris Macleod, acting chairman of the society. Macleod… Continue reading Marketing Society Appoints Burkitt New Chief Executive
Reuters today reported a 10% fall in underlying first quarter earnings as it seeks to recover from a disastrous 2002. The financial information group said that core revenues slipped to £670 million in the first three months of 2003. Pre-tax losses approached £500 million last year (see Reuters Chief Sees No Signs Of Recovery As… Continue reading Bleak Outlook Persists For Reuters
The IPA has confirmed its commitment to campaigning, with the introduction of the new Media Futures Group (MFG), which will take responsibility for addressing key issues facing media agencies.The Media Futures Group (MFG) is the new name for the Media Policy Group, which has been revamped in order to better reflect the new goals of… Continue reading IPA Gets Proactive With Launch Of New Group
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier. In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry… Continue reading Wireless Group Cuts Losses Despite Poor Markets
According to the latest Ads That Make The News survey, a banned advertisement for Wrigley’s chewing gum, featuring a dog crawling out of a man’s mouth, grabbed more headlines than any other TV commercial.The ITC received 600 complaints, making it the most complained about ad ever and it received column inches in eleven national newspapers,… Continue reading Feature: Ads That Flout Guidelines Grab The Headlines
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002. After a difficult 2001, during which the market grew by… Continue reading UK Online Advertising Market Grows Up In 2002
The BBC is claiming victory over commercial broadcasters, as research reveals that BBC One is the most watched news service during the war with Iraq.According to the BBC, 49.6 million people, 89% of the UK population, have tuned into its coverage since the start of the war. Some media commentators have attributed this to the… Continue reading 89% Of The UK Population Turn To BBC For Iraq News
Merrill Lynch is reducing its 2003 US radio advertising growth forecast from 4.3% to 3.3%, giving a total spend of $19.5 billion. Analysts say that the downward revision is an attempt to ‘wipe the slate clean’ and avoid any further downgrades. The broker has also cut its Q2 2003 predictions fairly heavily, from 5.0% to… Continue reading Merrill Lynch Downgrades US Radio Growth Forecasts
BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial
