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The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC). The EC’s outlook for 2003 predicts that the average eurozone GDP growth rate will be just 1%,… Continue reading EC Sees Weak Economic Growth In 2003

The Chancellor stood up at 12.30pm.Economic growth in 2002 was 1.8%. Growth forecast for 2003 revised downwards from 2.5%-3.0% to 2.0%-2.5%.Research and Development tax credit to be expanded.One pence on a pint of a beer; duty on spirits and cider and sparkling wines frozen. Four pence increase on a bottle of wine.Fuel duty to rise… Continue reading Budget 2003 Coverage – The Chancellor’s Speech As It Unfolds

US consumer expenditure on electronic media and entertainment passed the $100 billion mark in 2002, and is expected to rise by more than $20 billion by 2010, according to an upcoming report from Informa Media Group. Informa says that the growth comes despite the cyclical nature of the games industry, the impact of piracy on… Continue reading US Entertainment Spend To Pass $120bn By 2010, Says Informa

Shares in global advertising group, WPP, toppled by 33.5% yesterday, after one of its key clients, the Ford motor company, announced plans to reduce non-production-related costs by 20%. This reduction will include, at least to some degree, expenditure on marketing and advertising.Ford is understood to plough 80% of its advertising and marketing spend into the… Continue reading WPP Stock Plummets As Ford Cuts Marketing Spend

The Daily Telegraph and Vauxhall have struck an unusual two-way sponsorship deal that will allow each party to run marketing activity on the other’s platform.The deal will see the Daily Telegraph become a major sponsor of Vauxhall’s VX racing team, which is competing in the British Touring Car Championship due to be broadcast on ITV1.The… Continue reading Telegraph In Two Way Sponsorship Deal With Vauxhall

The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC).Also On MediaTel Insight Today…US Entertainment Spend To Pass $120bn By 2010, Says Informa US consumer expenditure on… Continue reading MediaTel Insight: EC Sees Weak Economic Growth In 2003

Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon

The ASA has dismissed complaints against a series of national press ads for the BBC’s new digital service, Freeview, which claimed that consumers could receive eight BBC channels for free.The decision not to uphold the complaints follows a preliminary ruling by the ASA earlier this year, which found the ad campaign in breech of its… Continue reading Freeview Escapes Censure In ASA Turnaround

Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.… Continue reading Good News For Capital As Tarrant Plans To Stay

Net advertising revenue for the UK television sector declined by 7.2% in 2002, according to figures in the ITC’s annual report, released today. The report also shows that whilst the commercial sector struggled with the advertising recession, the BBC’s funding base steadily increased.Also On MediaTel Insight Today…Online Banking To Reach 84m Europeans By 2007There will… Continue reading MediaTelINSIGHT: TV Net Ad Revenue Drops 7% In 2002