Trinity Mirror has unveiled the results of what it claims is the largest ever readership survey to be undertaken by the regional press.The research, involving 34,000 interviews, has establsihed that local titles are percieved to be the most trustworthy media by readers. Respondents were also found to use advertising in local newspapers to help with… Continue reading Trinity Mirror Unveils Largest Ever Regional Press Survey
IPC’s weekly women’s gossip title, Chat, has secured a deal with Kwik Save to offer readers the opportunity to sample the supermarket’s new ready meals.The sampling activity will see May’s issue of the magazine feature a special coupon, which can be redeemed for a free ready meal. The supermarket will also sponsor a word search… Continue reading Chat Magazine Secures Kwik Save For Sampling Promotion
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Also On MediaTel Insight Today…Interpublic Not Out Of The Woods After Q1 LossInterpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of… Continue reading MediaTel Insight: Digital Radio Joins The On-Air Battle
The broadband revolution is gathering pace in the United States with new figures showing that around 19 million homes had a high-speed internet connection by the end of March. According to Gartner Dataquest, approximately 18% of US households now have cable or DSL broadband access. The research company puts the growth rate at about 9%… Continue reading Broadband Goes Mainstream In The US
More than one in five internet users regularly download music from the web, according to a new study from Nielsen//NetRatings. The report found that 31 million internet users, some 22% of the active internet population aged 18 and over had downloaded music in the past 30 days. This is a potentially lucrative audience given that… Continue reading Music Downloading Proving Increasingly Popular
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves
Interpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of the year as it sought to reorganise and retain business after disappointing results in 2002. The company posted a net loss of $8.6 million in Q1, higher than analysts had expected. This compares with a profit of $59.8… Continue reading Interpublic Not Out Of The Woods After Q1 Loss
Revenues at German-based media giant Bertelsmann were hit by tough markets in the US and the weakness of the dollar, according to the group’s first quarter financial results. Overall revenues fell by 8.5% to €3.9 billion and the group slipped into an operating loss of €58 million, down from a profit of €20 million in… Continue reading Bertelsmann Tumbles Into Loss In First Quarter
Already uncertain conditions have been accentuated by the war in Iraq according to the UK’s largest newspaper publisher, Trinity Mirror. It says that group advertising revenues for the first four months of 2003 are marginally ahead of the same period last year. The national titles – which include the flagship Daily Mirror – saw a… Continue reading Trinity Mirror Ad Revenues Marginally Up, Conditions Uncertain
The widening “digital divide” between town and country is hindering the development of rural businesses in the UK, says a new study from The Countryside Agency. The fifth annual State of the Countryside report claims that while there are obvious benefits to life in the country, local companies are suffering because of limited access to… Continue reading Countryside Appeals For Broadband Injection
