Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
The Daily Telegraph has secured the French tourist board, Maison de la France, as the sponsor of a special travel supplement to be published later this month.The one off 24-page tabloid-style supplement will focus on holiday resorts, activities for children and places of cultural interest. It will also include promotions and features covering specific regions… Continue reading Telegraph Secures French Sponsor For Travel Supplement
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic warning that a ‘cultural Jurassic Park’ is in the making.Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive towards… Continue reading Communications Bill May Create ‘Cultural Jurassic Park’
The IPA has today announced the appointment of David Payne, former chairman of the Institute of Direct Marketing (IDM), to head up its direct marketing unit.The appointment is part of the IPA’s drive to expand its influence in direct marketing agencies. Payne is a founder member of the IDM and was co-founder of direct marketing… Continue reading IPA Appoints New Direct Marketing Chief
Internet usage is highest from noon to mid-afternoon and gradually declines throughout the day to a low point at midnight, according to the latest ad serving trend report from DoubleClick.The report, for the first quarter of 2003, supports research by Nielsen and comScore which deduced that the online medium has distinctive dayparts, just like television.… Continue reading DoubleClick Survey Shows Work Time Is Internet Prime Time
James Brown, the ebullient founder of lad’s mag Loaded, has bowed to market forces and agreed to sell his I Feel Good magazine business to publisher Felix Dennis.It was reported last week that IFG had received a takeover approach but at the time, the company refused to elaborate on the identity of the bidder.Dennis Publishing,… Continue reading New Acquisition Makes Dennis Feel Good
Losses at UK cable operator, Telewest Communications, rose by 13% to £187 million in the first quarter of the year, whilst turnover was flat year on year at £335 million.Despite the increase in losses, the group did managed to become cash-flow positive in the quarter and also achieved record earnings of £105 million, up 15%… Continue reading Telewest Losses Rise 13% In Q1
IPC’s flagship women’s weekly Marie Claire is to feature four different celebrity covers, each representing a different charity, for its June issue of the magazine.Marie Claire, positioned as the thinking woman’s glossy, will donate 30p from each cover to one of four charities; Rape Crisis, Breast Cancer Care, NSPCC and UNICEF. Each cover will feature… Continue reading Marie Claire Promotes Four Covers In Charity Drive
Flytxt has secured Novartis Consumer Health for an innovative campaign to promote the launch of Aller-eze nasal spray and eye drops throughout the summer hay fever season.The SMS campaign, which coincides with with Allergy Week (12-18 May), will enable consumers to receive personalised, up to date, regular pollen count information through their mobile phones. Subscribers… Continue reading Flytxt Secures Novartis For Pollen Alert SMS Campaign
