Return On Investment (ROI) has become something of a buzzword in recent times. However, Charlie Makin, Chief Operating Officer at BLM Group, argues that its increasing popularity is more to do with media agencies seeking to move up the food chain than about a genuine desire to provide greater accountability to clients.In the last month,… Continue reading NewsLine Column: ROI: Another Buzzword Bandwagon?
Europe remains the most expensive region in the world for DSL, according to new research from Point Topic. The company based its analysis on average residential tariffs from some of the largest operators in March 2003 and compared this data with similar research carried out in previous years. The study centres on “first year cost”,… Continue reading European Consumers Get A Raw Deal On DSL, Says Report
The Media Research Group (MRG) has unveiled its new board, which includes new chairwoman, Christina Hartley, ad marketing director at IPC Media.Hartley is also chair of the PPA consumer research committee and a magazine representative on the NRS advisory group. She will replace the outgoing chair, Garry Roddy, who takes over responsibility for the group’s… Continue reading MRG Unveils New Board
Shares in regional newspaper publisher, Johnston Press, were down by 4.5p at 361.5p by 10.00am today, after Merrill Lynch analysts downgraded the group from Buy to Neutral.Worries that consumer spending patterns are about to take a dive underlie the broker’s downgrade. Johnston Press derives around 26% of its advertising revenues from local employment and property… Continue reading Consumer Dip May Put Squeeze On Johnston Press
The downturn in advertising spend in the US has reached its bottom and is now recovering, according to JPMorgan analyst Spencer Wang who believes that the long-term fundamentals for media companies remain intact.Also On MediaTel Insight Today…Morgan Stanley Sees Sense In Havas’ Marketing Services SlantGlobal advertising and marketing group, Havas, is expected to report first… Continue reading MediaTel Insight: US Ad Market Is Recovering, Says Analyst
TalkSPORT has secured Xerox to sponsor its golf coverage in a six-figure deal negotiated by its sales house, Impact.The campaign will feature ad spots throughout the day and as part of the sponsorship, Xerox will be asking listeners to share their funniest office stories.The deal was brokered by Jess Williams of Total Sponsorship and Matt… Continue reading TalkSPORT Secures Xerox For Golf Sponsorship Deal
Capital Radio has appointed former national sales director Chris Bennett as its new Commercial Development Director.Linda Smith, Commercial Director of Capital, announced the appointment, stating: “Capital has ambitious plans to grow its revenues in new areas. In order to do this, we have been extremely keen to select a candidate with broad commercial experience, a… Continue reading Capital Appoints Bennett Commercial Development Director
The topical issue of Return On Investment will be the central topic at the 2003 Advertising Effective Symposium in Frankfurt this June.Hot on the heels of ZenithOptimedia claiming ROI as a core principle, the two conferences, Effective Communications and Advertising Effectiveness, will take a fresh look at the issues.According to the organisers: “The notion of… Continue reading Ad Conference To Address Issues Surrounding ROI
ITV has reaffirmed its commitment to interactive advertising with the development of ITV Interactive, which will see the merger of Carlton and Granada’s interactive arms.The new operation will be headed by Jane Marshall, previously chief executive of Carlton Active, who takes on the title of ITV Interactive Controller.She commented: “I’m delighted to be leading ITV’s… Continue reading Carlton and Granada Create New Interactive Operation
Global advertising and marketing group, Havas, is expected to report first quarter revenues down by 13.3% in a statement that will focus on continued weakness in Europe and marketing services, with an uncertain outlook for 2003. This is according to analysts at Morgan Stanley. The broker has reduced its full-year 2003 revenue growth from -4.5%… Continue reading Morgan Stanley Sees Sense In Havas’ Marketing Services Slant
