BBC Worldwide has poached Carlsberg-Tetley’s senior brand manager, David Still, to become brand communications manager for the Radio Times.Still, who takes up the position from the beginning of May, will be responsible for attracting new readers to the Radio Times, which saw its circulation decrease by 3.3% year on year in the ABC results for… Continue reading Radio Times Gets New Brand Communications Manager
There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate (CAGR) of 52.8% on 2002. According to the figures, only Latin America will show a faster CAGR – at 54.6% – and that rate is… Continue reading Broadband To Reach 40m Western European Homes By 2005
Chancellor Gordon Brown is banking on a global upturn in the economy and took the risk of keeping borrowing and other revenue-raising measures to a minimum in yesterday’s budget, according to KPMG.The group’s chief economist for the UK, Andrew Smith, says that Brown is hoping that an early economic recovery will provide revenues to fill… Continue reading Brown’s Budget Banks On Global Upturn
US internet advertising revenue declined by 9.8% year on year in the final quarter of 2003, with spend coming in at $1.5 billion, according to the latest figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. This represents a slight growth of 2.0% over the third quarter of the year. The top-line figures show that… Continue reading US Online Adspend Drops 17% In 2002
Maiden Outdoor has secured the £1.8 million contract to sell advertising at all First Group railway stations, following a competitive pitch against a range of outdoor contractors.The three-year rail contract, which is the first to be renewed since privatisation in 1998, gives Maiden the exclusive outdoor advertising rights to 500 panels at 12 mainline stations… Continue reading Maiden Awarded £1.8m Railway Advertising Contract
Rupert Murdoch has finally fulfilled his ambition to break into the US satellite market by agreeing a deal to take control of the television company, DirecTV. The mogul’s media enterprise, News Corporation announced last night that it had negotiated a $6.6 billion package with General Motors, which currently owns the broadcaster. Under the terms of… Continue reading Murdoch Seals Acquisition Of DirecTV
Trinity Mirror has announced that its managing director of national newspapers, Mark Haysom, is leaving the company just months after Sly Bailey took over as chief executive (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).Haysom, who has been at Trinity Mirror for nearly 11 years, has been managing director of Trinity Mirror’s national… Continue reading Trinity Mirror Loses Head Of National Newspapers
Chancellor Gordon Brown is banking on a global upturn in the economy and took the risk of keeping borrowing and other revenue-raising measures to a minimum in yesterday’s budget, according to KPMG. The group’s chief economist for the UK, Andrew Smith, says that Brown is hoping that an early economic recovery will provide revenues to… Continue reading Brown’s Budget Banks On Global Upturn
There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate of 52.8% on 2002.Also On MediaTel Insight Today…US Online Adspend Drops 17% In 2002US internet advertising revenue declined by 9.8% year on year in the… Continue reading MediaTel Insight: Broadband To Reach 40m Western European Homes By 2005
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ASA Survey Supports Content Of Internet Advertising
