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Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

Carlton was seen in focus yesterday, up 10.71% on heavy trading, as bargain hunters moved in after the stock’s recent price weakness. Analysts claim that the expected loss of ad revenue as a result of the Iraq conflict is already priced into the stock.On the corporate news front, Emap announced the proposed acquisition of Excelsior,… Continue reading Sharewatch: Carlton Rises As Bargain Hunters Move In

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM).The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns.Channel 4’s Mike… Continue reading TV Is Cost-Effective In Building Brand Awareness

“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal.The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that it… Continue reading INSIGHTanalysis: The Internet Approaches Maturity

Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover.Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7% year… Continue reading Telegraph Fails To Arrest Revenues Decline

More than 11 million viewers tuned in to BBC1 last night to watch England’s Euro 2004 qualifier against Turkey, according to unofficial overnight figures from BARB.Audiences for the match, which kicked-off at 8pm, peaked during the dying minutes of the second half, as around 12 million viewers watched David Beckham score the penalty that clinched… Continue reading More Than 11 Million Watch England Gobble Up Turkey

Granada has secured United Biscuit brand Skips as the six-figure sponsor of the new series of Stars In Their Eyes: Kids on ITV1.The show, where children get the chance to appear on stage as a tribute to their favourite musical star, will be presented by Cat Deeley and will culminate in a live final when… Continue reading Granada Brings Skips To Kids With Stars In Their Eyes

The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads

The prospect of a long, drawn out conflict in Iraq appears to be prompting viewers to turn away from the extensive coverage of events on 24 hour TV news channels.The latest live overnight figures from BARB show that audiences for Sky News, BBC News 24 and the ITV News Channel have steadily declined over the… Continue reading War Fatigue Hits 24 Hour News Channels

Emap Advertising has secured a deal with Davidoff to promote its new Echo fragrance with a range of branded Kiss 100 events and club promotions.The campaign, which begins this month, will include on-air promotions, a sponsored club night and a special event at Selfridges, where Kiss 100 DJs will perform an exclusive live set for… Continue reading Emap Secures Davidoff For Kiss 100 Events