Initiative Media‘s global, country by country advertising forecasts for 2003 are shown here in full for reference. Reports on the UK figures can be found UK Advertising Forecasts From Initiative Media; global figures are Global Advertising To Grow 4.5% In 2003, Says Initiative and the US figures are US Adspend To Rise 3.5% In 2003,… Continue reading Global Country By Country 2003 Ad Forecasts From Initiative Media
More Industry News articles
BSkyB has signed a new, five year, £600 million credit facility which is being used to cancel its existing £750 million facility, the group said today. The satellite broadcaster says that total available facilities are now valued at £800 million. This will reduce to £600 million from June 2004, in line with the anticipated reduced… Continue reading BSkyB Signs New
SMG, the media group which owns Virgin Radio, was seen under pressure on concerns over a wrongful dismissal lawsuit launched by former DJ and media mogul, Chris Evans. The stock was seen down 7.50%.Elsewhere, Granada was seen in focus on news from the Financial Times that executive chairman, Charles Allen, who is facing shareholder protests… Continue reading Sharewatch: SMG Falls Over Legal Wrangle
Worldwide B2B e-commerce revenues will top $1.4 trillion by the end of this year, according to E-Commerce Trade and B2B Exchanges, a new study from eMarketer. The report claims that many B2B exchanges increased recurring revenues last year and will see further growth in 2003. “Industry leaders from the technology industry have led the way… Continue reading B2B E-Commerce To Be A Trillion Dollar Industry In 2003
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million.As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares, followed by a further payment of up to £2.0 million depending on… Continue reading Highbury House Confirms Cabal Acquisition
Online console gaming subscriptions will be worth $650 million in the US by 2007, according to a new report from In-Stat/MDR. The group says that there is some ‘real money’ to be made in the online gaming industry and that broadband service providers particularly would do well to act soon to make the most of… Continue reading US Online Gaming Subs To Reach $650m In 2007
The BBC has launched the second phase of its high-profile ad campaign to promote its eight new digital television channels to a wider audience.The heavy-weight promotion marks the next stage of ‘The Changing Face Of TV’ campaign, which launched last year across TV, radio, outdoor and online properties.Ilse Howling, head of digital marketing and communications… Continue reading BBC Pushes Digital Portfolio With Extended Ad Campaign
The rapid growth of the global sponsorship market appears to be something of a double-edged sword for advertisers, with almost half of consumers believing it has reached saturation point.The latest MediaLab study from Mediaedge:cia shows that 46% of respondents believe that global events are far too heavily sponsored, a figure which rises to 50% for… Continue reading Growth In Global Sponsorship Prompts Consumer Backlash
Digital television penetration is on-target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC).The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year.According to Q3 figures… Continue reading ITC Cable Statistics Q4 2002
NatMags’ young women’s glossy, Company, is to be given a new look and a new size this summer, in an attempt to strengthen its position in the increasingly crowded women’s monthly magazine market.From August the magazine will adopt an American A4 size, making it smaller than other glossies, but larger than Condé Nast’s handbag-sized Glamour.… Continue reading Company Magazine Unveils New Look
