ITV could lose a significant amount in advertising revenue after its decision to drop commercials from its special 9pm news bulletins on the unfolding war against Iraq.Last night’s special extended version of ITV News, which ran from 9.00pm to 10.07pm, was broadcast without the usual seven minutes of advertising, in a move that could prove… Continue reading ITV Drops Ads From Special News Bulletins
The BBC will meet with BSkyB today in an attempt to negotiate the cost of keeping its channels listed in their current position on the satellite broadcaster’s electronic programme guide. Last week the BBC announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky homes from a different satellite, in a… Continue reading BBC Seeks Satellite Listings Agreement With Sky
Mobile marketing group, Enpocket, is to launch a major SMS ad campaign to promote Vittel natural mineral water ahead of the London Marathon.The campaign, which is designed to raise Vittel’s profile as the official water supplier of the event, will invite consumers to text to enter a draw to win a round the world holiday… Continue reading Enpocket Secures Vittel For Marathon SMS Campaign
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million (see Highbury House To Buy Cabal Comms, As Profits Rise 9%). As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares,… Continue reading Highbury House Confirms Cabal Acquisition
BSkyB has signed a new, five year, £600 million credit facility which is being used to cancel its existing £750 million facility, the group said today. The satellite broadcaster says that total available facilities are now valued at £800 million. This will reduce to £600 million from June 2004, in line with the anticipated reduced… Continue reading BSkyB Signs New
SMG, the media group which owns Virgin Radio, was seen under pressure on concerns over a wrongful dismissal lawsuit launched by former DJ and media mogul, Chris Evans. The stock was seen down 7.50%.Elsewhere, Granada was seen in focus on news from the Financial Times that executive chairman, Charles Allen, who is facing shareholder protests… Continue reading Sharewatch: SMG Falls Over Legal Wrangle
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million.As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares, followed by a further payment of up to £2.0 million depending on… Continue reading Highbury House Confirms Cabal Acquisition
The IPA has today published a comprehensive guide to help marketing managers and media buyers calculate the value that advertising contributes to business.The AdValue guide, which has been written by leading figures from the advertising industry, client community and academic world, contains twenty ‘general proofs’ of the effectiveness of advertising. These include how advertising impacts… Continue reading IPA Publishes Guide To The Value Of Advertising
Initiative Media‘s global, country by country advertising forecasts for 2003 are shown here in full for reference. Reports on the UK figures can be found UK Advertising Forecasts From Initiative Media; global figures are Global Advertising To Grow 4.5% In 2003, Says Initiative and the US figures are US Adspend To Rise 3.5% In 2003,… Continue reading Global Country By Country 2003 Ad Forecasts From Initiative Media
The BBC will meet with BSkyB today in an attempt to negotiate the cost of keeping its channels listed in their current position on the satellite broadcaster’s electronic programme guide.Last week the BBC announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky homes from a different satellite, in a move… Continue reading BBC Seeks Satellite Listings Agreement With Sky
