More Industry News articles

Britons are more concerned about the cost of using mobile phones than is widely acknowledged and this could scupper the 3G aspirations of UK operators, according to a new report from The Work Foundation The iSociety Research product, MobileUK: Mobile Phones and Everyday Life found that mobiles are now an integral part of modern society… Continue reading The Public Is Too Prudent For 3G, Says Report

Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010

The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector

AOL Time Warner has confirmed that it has devised a new service, akin to TiVo, that will enable subscribers to skip through TV programming without the need to install new hardware. It was first revealed last month that AOL was testing a digital recording service, called Mystro TV, that would be available to cable subscribers… Continue reading AOL To Enter PVR Market With Mystro TV

Worries of an extended campaign in Iraq took their toll on the media sector yesterday reviving concerns that advertising revenue could remain weak.DMGT, which recently warned that the political and economic climate was fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages In Trading Update), saw shares slip 5.61% to close… Continue reading Sharewatch: War Worries Undermine Media Shares

IPC Media is to launch a cross-magazine ad campaign to promote McDonald’s New Tastes Menu across titles including Now, Essentials and Woman.The deal, which was negotiated by Starcom Motive, is one of a number of cross-media ad arrangements secured by IPC (see IPC Secures Seven-Month Ad Deal For Home Interest Titles) since its acquisition by… Continue reading IPC Secures McDonald’s For Cross Title Ad Campaign

The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC).The BBC’s decision not to renew its digital encryption deal with BSkyB… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute

Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report’s Media Brand Track survey.The study, which surveyed across 42 US entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of Viewers Likely To Pay Attention To Ads

The proposed £2.6 billion merger of Carlton Communications and Granada may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times.The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals, which empower the body to attach detailed conditions to mergers and… Continue reading ‘Remedies’ May Be Attached To ITV Merger

Digital marketing company, ValueClick, has secured the ad sales contract for web-to-phone text message provider, Fonetastic, in a deal designed to offer advertisers greater access to the online youth market.The deal will see ValueClick manage third party sales of Fonetastic’s database of 2.2 million mobile phone users and its portfolio of youth-focussed websites, which includes… Continue reading ValueClick Deal Offers Access To Online Youth Market