Telewest Broadband is launching a national outdoor and radio advertising campaign to promote its new ‘Talk International’ telephone package.The four week-long campaign, which breaks later this month, will cover over 2,500 outdoor sites and will be supported by radio advertising across the GWR and Virgin networks. The promotion, which uses the strapline: “Talk the hind… Continue reading Telewest Launches Outdoor And Radio Ad Campaign
ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.… Continue reading Granada Sees ITV Adspend Up 3-5% In April
In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch
BBC Magazines is extending its Radio Times brand with the launch of a new educational title aimed at parents and teachers.The new 68-page Smart TV guide launches on 17 April with the intention of enhancing children’s knowledge, through the use of specific television programmes chosen by education experts.The title will be published three times a… Continue reading BBC Extends Radio Times Brand With New Launch
Regional newspaper publisher, Johnston Press, says that it has made a satisfactory start to 2003, although the outlook remains ‘cloudy’ as a result of wider geo-political events. The group’s year-end financial results show pre-tax profit up by 32.1% to £97.2 million and operating profit up 44.7% at £129.5 million in 2002. Johnston says that advertising… Continue reading Johnston Press Remains ‘Acquisitive’ As Profits Rise
Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC
The creation of a single ITV moved a step closer today with news that Carlton’s interactive TV division, Carlton Active, is being shut down to make way for a new division called ITV Interactive.The new ITV Interactive division will manage interactive advertising, content and marketing, but production will no longer be managed in house, as… Continue reading Carlton Active Closes To Make Way For New ITV Division
Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
Granada Sees ITV Adspend Up 3-5% In AprilITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will… Continue reading Good News For Granada And Johnston Press
ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.In… Continue reading Granada Sees ITV Adspend Up 3-5% In April
