Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord.The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690 million… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth.Last week, stronger than… Continue reading INSIGHTanalysis: How Will War Affect The Ad Economy?
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord. The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Telewest Broadband is launching a national outdoor and radio advertising campaign to promote its new ‘Talk International’ telephone package.The four week-long campaign, which breaks later this month, will cover over 2,500 outdoor sites and will be supported by radio advertising across the GWR and Virgin networks. The promotion, which uses the strapline: “Talk the hind… Continue reading Telewest Launches Outdoor And Radio Ad Campaign
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media. The figures are based on research from Initiative’s offices in 40 countries worldwide. Some figures from the report – released in full this month – were reported… Continue reading Global Advertising To Grow 4.5% In 2003, Says Initiative
BBC Magazines is extending its Radio Times brand with the launch of a new educational title aimed at parents and teachers.The new 68-page Smart TV guide launches on 17 April with the intention of enhancing children’s knowledge, through the use of specific television programmes chosen by education experts.The title will be published three times a… Continue reading BBC Extends Radio Times Brand With New Launch
In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch
The creation of a single ITV moved a step closer today with news that Carlton’s interactive TV division, Carlton Active, is being shut down to make way for a new division called ITV Interactive.The new ITV Interactive division will manage interactive advertising, content and marketing, but production will no longer be managed in house, as… Continue reading Carlton Active Closes To Make Way For New ITV Division
Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC
Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
