Week on week analysis of the media sector saw Carlton and Granada rising, despite concerns that the ITV partners may lose ad revenue due to the extended coverage of the conflict in Iraq (see ITV Drops Ads From Special News Bulletins). The stocks were seen up 23.36% and 23% respectively.At the other end of the… Continue reading Sharewatch: ITV Partners Rise Despite War Fears
Independent outdoor media company Poster Publicity has poached Clear Channel’s research manager Ciara Waller to become its new marketing services manager.Waller brings seven years of experience in outdoor advertising to the role, which from today will see her working with high-profile clients such as the BBC, Warner Brothers and Visa.Commenting on her appointment Poster Publicity… Continue reading Poster Publicity Poaches Waller For Top Marketing Role
Mobile marketing company Flytxt has secured the contract to promote Coca-Cola with the UK’s largest ever SMS advertising campaign.The ‘Txt For Music’ promotion launches this month and offers mobile phone users the chance to win limited edition CD singles and compilation albums by collecting special SMS credits found on cans, bottles and packs of Coca-Cola… Continue reading Flytxt Promotes Pop With UK’s Largest SMS Campaign
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer. The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that… Continue reading European Home And Work Internet Use Figures From AOL/RoperASW
Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company.A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause in… Continue reading Granada Chairman Set To Give Up Walk-Out Clause
US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January
Carat and Sky have launched a major research project designed to give advertisers greater insight into interactive television audiences.The study is being carried out in response to the growing popularity of interactive television advertising, which has been boosted by the increasing reach of interactive platforms and a substantial reduction in the cost of producing interactive… Continue reading Carat And Sky Launch Research Into Interactive Ads
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA). The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million,… Continue reading 1.5 Billion Text Messages Sent In February
News websites are continuing to experience a surge in traffic as a result of the ongoing conflict in Iraq, according to the latest research from Hitwise.The figures show that between Monday and Friday last week, news websites accounted for a 22.47% share of all web traffic in the UK, an increase of 9% on the… Continue reading War Coverage Dominates Online Usage
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA).The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million, compared… Continue reading Valentine’s Day Texts Boost February SMS Total
