More Industry News articles

Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company. A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause… Continue reading Granada Chairman Set To Give Up Walk-Out Clause

Mobile marketing company Flytxt has secured the contract to promote Coca-Cola with the UK’s largest ever SMS advertising campaign.The ‘Txt For Music’ promotion launches this month and offers mobile phone users the chance to win limited edition CD singles and compilation albums by collecting special SMS credits found on cans, bottles and packs of Coca-Cola… Continue reading Flytxt Promotes Pop With UK’s Largest SMS Campaign

Rupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest US satellite operator, according to reports emanating from Wall Street. The Observer claims that Murdoch is tieing up loose ends ahead of $7 billion offer for the broadcaster that would represent the media mogul’s first foray into the American satellite market.… Continue reading Murdoch Set To Swoop For DirecTV

Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company.A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause in… Continue reading Granada Chairman Set To Give Up Walk-Out Clause

Carat and Sky have launched a major research project designed to give advertisers greater insight into interactive television audiences.The study is being carried out in response to the growing popularity of interactive television advertising, which has been boosted by the increasing reach of interactive platforms and a substantial reduction in the cost of producing interactive… Continue reading Carat And Sky Launch Research Into Interactive Ads

News websites are continuing to experience a surge in traffic as a result of the ongoing conflict in Iraq, according to the latest research from Hitwise.The figures show that between Monday and Friday last week, news websites accounted for a 22.47% share of all web traffic in the UK, an increase of 9% on the… Continue reading War Coverage Dominates Online Usage

Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer. The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that… Continue reading European Home And Work Internet Use Figures From AOL/RoperASW

A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA).The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million, compared… Continue reading Valentine’s Day Texts Boost February SMS Total

US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January

Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday