The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone.ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003; it is now anticipating growth of just 0.4%. Forecasts for 2004 have been downgraded from… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Adshel has secured the street furniture contracts for Coventry and Canterbury in two separate deals worth a combined £6 million.The deal for Coventry represents the first time that the area has had a street furniture contract and will see Adshel supply the city with 50 new bus shelters, as well a range of 6-sheet advertising… Continue reading Adshel Secures Street Furniture Contracts Worth £6m
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview.A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008. This… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to a new set of forecasts released today by ZenithOptimedia.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.Subscribers to MediaTel Insight… Continue reading MediaTel Insight: UK Adspend To Grow 1.1% In 2003
Granada was seen in focus yesterday, down 2.27% as analysts continue to speculate on the effect that the Iraq conflict is having on advertising revenue. Some traders have claimed the “war effect” is already priced into the heavily discounted media sector but others are not convinced.Stocks benefited from the upturn across European equity markets yesterday,… Continue reading Sharewatch: Granada Falls On War Fears
IPC Media has announced the appointment of four new members to its media board, including Caroline Ward who will become managing director of IPC Connect, the group’s women’s weeklies division.Ward’s appointment, and the subsequent management shake-up, follows the announcement that Linda Genower was retiring from her role of managing director of IPC Connect, less than… Continue reading IPC Re-Shuffles Management Board
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
Traffic to internet news sites shows no sign of slowing as the US led military attack against Iraq enters its third week.According to reports from Hitwise, traffic to news sites increased by 6% in the last two weeks. In contrast viewing levels for Sky News, BBC News 24 and ITN News steadily fell over the… Continue reading News Sites Show No Signs Of War Fatigue
ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate.Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV any… Continue reading ITV Advertising Forecasts From Merrill Lynch
