Granada has secured Suzuki Motorcycles to support motorbike programming across its Men and Motors channel.The promotional campaign, which is to last almost three months, will include special commercials that will be integrated with the channel’s motorbike programming.The deal has been designed to coincide with an increase in the profile of motoring shows on the channel.… Continue reading Granada Secures Suzuki For Men & Motors Promotion
Future Games is to launch a high end games magazine aimed at twenty-something, gadget loving PlayStation 2 owners.The new magazine, entitled PSNext, will cover the evolving PlayStation market and has been dubbed the magazine for the “PlayStation 2.5” enthusiast. The specialist magazine will have a cover price of £4. The first two issues of the… Continue reading Future Publishing Launches PlayStation 2 Magazine
Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau. Ad pages for the month were up 9.1% from last year.Also On MediaTel Insight Today…Satellite Dish Regulations Come Under ScrutinyThe UK government is considering making changes to planning… Continue reading MediaTel Insight: March US Magazine Revenue Rises 12%
Virgin Radio is to launch an on-air and online campaign to promote the British leg of the Champ Car World Series, as part of its Access All Areas Initiative.The campaign begins with a week-long on-air competition on the Daryl Denham Drivetime Show, offering listeners the chance to win tickets to the London Champ Car Trophy… Continue reading Virgin To Promote Champ Car World Series
Rupert Murdoch has finally fulfilled his ambition to break into the US satellite market by agreeing a deal to take control of the television company, DirecTV.The mogul’s media enterprise, News Corporation announced this week that it had negotiated a $6.6 billion package with General Motors, which currently owns the broadcaster.Under the terms of the settlement,… Continue reading Murdoch Seals Acquisition Of DirecTV
The recently appointed managing director of IPC Country and Leisure Media, Evelyn Webster, has changed the management board by making two key appointments.The shake-up will see Fiona Dent, who is currently commercial director of Web User, become publishing director of both Country Life magazine and IPC’s equestrian portfolio. Dent joined IPC in 1992 and has… Continue reading IPC Announces Management Shake-Up At Country & Leisure
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ASA Survey Supports Content Of Internet Advertising
Reed was seen in focus yesterday, down 2.75% as shareholders threatened action over the levels of executive pay, which many believe to be excessive.Elsewhere, the media sector digested news from across the Atlantic where Rupert Murdoch’s News Corporation agreed a £4.1 billion deal to take control of US pay per view TV platform group, Hughes… Continue reading Sharewatch: Reed Falls On Executive Pay Concerns
MTV has secured EA Games to sponsor its new film review show, MTV At The Movies, across Europe.The six month deal, which begins later this month, will include break bumpers and on-air promotions, as well as outdoor advertising. EA Games will also gain exposure on MTV Europe’s nine regional movie mini-sites, with a banner ad… Continue reading MTV Secures EA Games For Pan-European Sponsorship Deal
The Institute Of Practitioners In Advertising has referred the commercial broadcaster’s accreditation committee, TV Eye, to the Office Of Fair Trading over the way TV trading conditions are being imposed on media agencies.The IPA has been in dispute with TV Eye, which comprises ITV, Channel 4, Channel Five and Flextech’s IDS, for several months over… Continue reading IPA Takes TV Eye To Office Of Fair Trading
