The Radio Advertising Bureau (RAB) has launched a new online resource dedicated to helping advertisers and agencies develop sponsorship and promotions activity.The move follows the rapid growth of radio sponsorship and promotions (S&P), which saw revenue increase by 14.7% year on year during 2002 to reach £71.2 million. This helped the commercial radio industry to… Continue reading RAB Launches Online S&P Resource For Advertisers
Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry.The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes that… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable
The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted to the… Continue reading ABC National Newspaper Round-Up – February 2003
Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced about… Continue reading Limited Growth Forecast For iDTV
Mobile phone sales increased by 14% in the final quarter of 2002 as consumers were attracted to the new generation of handsets, many of which feature colour screens and cameras.Also On MediaTel Insight Today…AAAA Chief Upbeat On Ad OutlookDespite the prospect of war and fears of a double-dip recession, there was a general mood of… Continue reading MediaTel Insight: Worldwide Mobile Sales Up 6% In 2002
Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry. The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable
Week on week analysis of the media sector reveals that Pearson was the week’s biggest climber, up 4.38%, despite posting a mixed set of financial results (see FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen).An the other end of the scale, Carlton was seen down 11.18% week on week, despite continued rumours… Continue reading Sharewatch: Pearson Rises Despite Mixed Results
The Government’s plans to relax the media ownership regulations to allow major newspaper groups to buy Channel Five could face defeat in the House of Lords, according to influential Labour peer, David Puttnam. In an interview with the Financial Times, Lord Puttnam warned the Government that up to 60 Labour peers could rebel against the… Continue reading Puttnam Warns Of Defeat Over Channel Five Ownership
The Government’s plans to relax the media ownership regulations to allow major newspaper groups to buy Channel Five could face defeat in the House of Lords, according to influential Labour peer, David Puttnam.In an interview with the Financial Times, Lord Puttnam warned the Government that up to 60 Labour peers could rebel against the proposals… Continue reading Puttnam Warns Of Defeat Over Channel Five Ownership
Despite the prospect of war and fears of a double-dip recession, there was a general mood of optimism at the AAAA Media Conference in New Orleans last week. Of late, industry observers have been divided over the state of the advertising business. Jack Myers has insisted that the US market is experiencing ‘sustained upward momentum’… Continue reading AAAA Chief Upbeat On Ad Outlook
