The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.Western European Cable And Satellite Subscriber FiguresGermany has maintained its towering lead over all other countries in the region with practically twice as many… Continue reading MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
The number of search engine referrals has increased worldwide reflecting the continued importance of the method to advertisers, according to new research from web analysts, WebSide Story.The research shows that as of early March 2003, search sites accounted for 13.4% of global referrals, up from 7.1% in 2002. The UK has one of the highest… Continue reading Research Reflects Growing Power Of Search
Carlton and Granada were the media sector’s big story on Tuesday, after their proposed merger was referred to the Competition Commission as expected. Nonetheless the stocks fell heavily on the decision, down 6.02% and 3.92% respectively.Elsewhere, BSkyB was also seen under pressure, down 2.76% after Morgan Stanley reduced its price target for the group, citing… Continue reading Sharewatch: ITV Partners Dip On Merger Referral
With mixed messages coming from the media and advertising sector as to the health of the industry as a whole, MediaTelINSIGHT’s Scott Billings looks at the prospects for recovery in 2003.There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a… Continue reading NewsLine Column: The Road Ahead
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger Referred To Competition Commission). ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of their… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
The BBC has announced that it is ending its £85 million five year carriage agreement with BSkyB and from 30 May it will broadcast its eight TV channels unencrypted on digital satellite.The BBC’s director general, Greg Dyke, said: “This is an important decision for the BBC which will save us a considerable amount of money.… Continue reading BBC Terminates Sky Carriage Deal
Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising
The French advertising firm Publicis has reported a 2.6% fall in net profit for 2002 but full year figures were above many analysts’ forecasts. The acquisition of US advertising group Bcom3 helped to increase operating profit by 25% to €429 million (see Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3) while net before goodwill… Continue reading US Venture Pushes Up Profits At Publicis
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger To Be Investigated By Competition Commission).ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
