Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week.BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that will… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
Underlying consumer magazine advertising revenues at EMAP rose by 6% in the year to 31 March, whilst radio revenues fell by 2% on the same basis, according to a trading statement issued by the group this morning.EMAP says that in its consumer magazine division, revenues were strong at heat, MaxPower, Kerrang!, New Woman, Empire and… Continue reading Emap Cautious As 2002 Revenues Rise 2%
The impact of the Iraqi war on US advertising is being exaggerated and overall losses could be as low as $100 million, according to Jack Myers Report. The implications of war for the economy are not clear cut (see INSIGHTanalysis: War And The Ad Economy) but it is estimated that $130 to $150 million worth… Continue reading Effect Of War On Ad Revenues Is Overstated, Says Myers
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer.The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that 52%… Continue reading Home And Work Internet Use Figures From AOL/RoperASW
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year. Internet advertising remains the best opportunity for most online media businesses but the paid-for content market is making significant strides… Continue reading Online Content Revenues To Surge But Advertising Holds Sway
Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday
Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company. A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause… Continue reading Granada Chairman Set To Give Up Walk-Out Clause
US business to business print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media.Also On MediaTel Insight Today…Murdoch Set To Swoop For DirecTVRupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest… Continue reading MediaTel Insight: US B2B Print Advertising Picks Up In January
Rupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest US satellite operator, according to reports emanating from Wall Street. The Observer claims that Murdoch is tieing up loose ends ahead of $7 billion offer for the broadcaster that would represent the media mogul’s first foray into the American satellite market.… Continue reading Murdoch Set To Swoop For DirecTV
