More Industry News articles

Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.… Continue reading Good News For Capital As Tarrant Plans To Stay

ITV companies, Carlton and Granada, are to be allowed to run extra advertising minutes in order to make up for losses caused by augmented news coverage of the war in Iraq. As part of this coverage, ITV1’s nightly news bulletin has been moved from 10pm to 9pm during the conflict and has attracted record audiences… Continue reading ITV May Receive Extra Ad Minutage To Offset War Effect

Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts

UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia

Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant

BSkyB was seen in focus, up 2.05% week on week, on speculation that its chief executive, Tony Ball, is to leave the company to oversee DirecTV and News Corp’s other global satellite interests.Week on week analysis of the media sector saw key stocks in recovery, as bargain hunters moved in after last week’s sell-off. Granada… Continue reading Sharewatch: BSkyB In Focus On Reports Of Ball’s Departure

The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs.BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer necessary.… Continue reading BT Urged To Cut Internet Fees

Television sponsorship is a key tool for maintaining business results during an advertising downturn, according to new research from the Chartered Institute Of Marketing (CIM).The study suggests that marketing is the key driver of business success and claims that in the current uncertain economic climate, marketers need to utilise cost-efficient television sponsorship opportunities in order… Continue reading TV Sponsorship Delivers During Tough Times

Sunday newspapers are believed to have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to television and the internet for news of the conflict.A report in The Business claims that last Sunday 30 March saw an unprecedented slide of 500,000 in Sunday newspaper sales, a… Continue reading Continued Conflict Hits Sunday Newspaper Sales

The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council