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The UK is set to lead any European advertising recovery this year, with growth of 2.3% forecast by the Ad Barometer report from OMD France and Interdeco. In second position behind the UK, will be France, which is predicted to see advertising spend rise by 1.6%, according to reports. Overall, though, recovery is expected to… Continue reading UK To Lead European Advertising Growth, Finds Survey

Nightfly, the Diageo backed mobile marketing company, is launching the UK’s first monthly research project to investigate young people’s attitudes towards mobile services.The Mobile Monitor study, which will be conducted by Simons Priest Associates, is intended to enable brand owners to gain a greater insight into the importance of mobile applications and their interaction with… Continue reading Nightfly Launches Major Mobile Research Study

Wi-Fi technology is expected to be the centre of attention at the Cellular Telecommunications & Internet Association conference in New Orleans this week. CTIA Wireless 2003 will feature major players from across the industry, many of whom are keen to tap into the wireless internet access market. Wireless fidelity or Wi-Fi sends internet signals through… Continue reading Towards A Wi-Fi Future

BSkyB and BT are currently under investigation for alleged anti-competitive behaviour over a joint satellite TV and internet marketing push.Telecomms regulator, Oftel, launched the investigation into a promotion offering discounts to Sky customers subscribing to the BT Broadband service (see BT Teams Up With Sky For Cut Price Broadband Promo), following an official complaint from… Continue reading BSkyB And BT Probed Over Joint Marketing Campaign

Gerhard Zeiler, the new chief executive of RTL, today vowed not to sell Channel Five and maintained that his company remained committed to the success of the venture. Five has been a notable success story for RTL, which today announced narrowed losses for 2002 (see RTL Cuts Losses As Results Beat Expectations). The channel generated… Continue reading Five Not For Sale, Says RTL Chief

Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform, according to a new report from Screen Digest. In the stronger digital markets it has been satellite rather than cable which has been the driving force behind DTV uptake, with customers enticed by… Continue reading DTV Europe Remains A ‘Distant Dream’, Says Screen Digest

The controversial TV ad for Wrigley’s X-cite chewing gum, which features a man regurgitating a dog, has been taken off air following a record number of complaints from viewers.The ad prompted over 660 complaints to the ITC in its first ten days on air, with outraged parents claiming it had distressed their children.Wrigley’s has apologised… Continue reading Dog Breath Ad Ditched As Complaints Rise

UK publishing group, Highbury House Communications, is planning to buy Cabal Communications for around £10 million, it announced this morning along with year-end financial results. Cabal, which publishes Front, The Real Homes Magazine and Procycling, was set set up in June 1998 by ex-IPC editor in chief, Sally O’Sullivan. Its Front title is ranked fifth… Continue reading Highbury House To Buy Cabal Comms, As Profits Rise 9%

The Walt Disney Company is planning to take advantage of the relaxed radio ownership regulations to be brought in under the Communications Bill (see Government Confirms Relaxation Of Radio Ownership Rules), by launching a national radio network for children.Reports suggest that the company intends to create a £50 million network of 24-hour regional radio stations,… Continue reading Disney To Launch Children’s Radio Network In UK

Pan-European broadcaster, RTL Group, has reduced its losses from €2.5 billion in 2001, to just €56 million last year, according to the company’s year-end financial results released today. The results were ahead of expectations from analysts at Merrill Lynch, due to a significant outperformance in television and radio. The broker says that losses at the… Continue reading RTL Cuts Losses As Results Beat Expectations