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Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord. The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690… Continue reading Entertainment And Media Brands Drive Outdoor Growth

ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.In… Continue reading Granada Sees ITV Adspend Up 3-5% In April

Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media. The figures are based on research from Initiative’s offices in 40 countries worldwide. Some figures from the report – released in full this month – were reported… Continue reading Global Advertising To Grow 4.5% In 2003, Says Initiative

Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media.Also On MediaTel Insight Today…UK Digital TV Penetration Could Overtake Internet, Says ITCDigital television penetration is on target to exceed internet penetration in the UK if current growth… Continue reading MediaTel Insight: Global Advertising To Grow 4.5% In 2003

The ASA has upheld complaints against a series of national press ads for Zig Zag cigarette papers, following complaints that they glamourised smoking.The ads, which appeared in a number of magazines, including men’s lifestyle titles Front and Bizarre, featured a selection of women with the words “smooth skins” tattooed on their naked shoulders.Complainants objected to… Continue reading ASA Extinguishes Glamorous Smoking Ads

In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch

Daily Mail & General Trust was seen in focus, up 4.48% after posting fairly positive results and claiming satisfaction with turnover in the first half of its current financial year. However, the group also warned that the political and economic climate is fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages… Continue reading Sharewatch: DMGT Rises After Positive Results

Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC

JCDecaux, one of the world’s leading outdoor advertising companies, has today announced strong end of year results which were achieved in spite of challenging market conditions. The group saw EBITDA rise by 7.4% to €405.3 million and net income more than doubled from €10.2 million in 2001 to €26 million last year. These results reflected… Continue reading JCDecaux Exceeds Expectations In 2002

Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord.The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690 million… Continue reading Entertainment And Media Brands Drive Outdoor Growth