Hachette Filipacchi’s monthly teen title Sugar is launching a new magazine supplement called Celeb Central, in an attempt to capitalise on continuing obsession with celebrity gossip.The new supplement, which launches with the May issue of Sugar, will contain 16 pages of celebrity gossip and features.Claire Irvin, recently appointed editor of Sugar (see Hachette Bolsters Teen… Continue reading Sugar Extends Offering With Celebrity Supplement
The impact of the Iraqi war on US advertising is being exaggerated and overall losses could be as low as $100 million, according to Jack Myers Report. The implications of war for the economy are not clear cut (see INSIGHTanalysis: War And The Ad Economy) but it is estimated that $130 to $150 million worth… Continue reading Effect Of War On Ad Revenues Is Overstated, Says Myers
Neil Duckworth of Standard Life has won the bonus question in the MediaTel Group Sports Quiz in aid of Whizz-Kidz.He correctly guessed that the highest number of runs in any innings of the World Cup would be 359, a figure which Australia reached in the final on Sunday.Neil wins two tickets to see England play… Continue reading MediaTel Sports Quiz: Bonus Question Winner
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year. Internet advertising remains the best opportunity for most online media businesses but the paid-for content market is making significant strides… Continue reading Online Content Revenues To Surge But Advertising Holds Sway
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year.Also On MediaTel Insight Today…Western Europe Mobile Penetration To Hit 88% In 2007Despite mobile penetration already being at 75% in western… Continue reading MediaTel Insight: Online Content Revenues To Surge
Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
Capital Radio was seen under pressure on Monday, ahead of its forthcoming trading update. Investors are not expecting much good news with regard to advertising revenues at the group, but analysts have claimed that rumours of takeover bids from the likes of Clear Channel and Viacom may provide the stock with a much needed boost.… Continue reading Sharewatch: Capital Slips Ahead Of Trading Update
Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
