Nightfly, the Diageo backed mobile marketing company, is launching the UK’s first monthly research project to investigate young people’s attitudes towards mobile services.The Mobile Monitor study, which will be conducted by Simons Priest Associates, is intended to enable brand owners to gain a greater insight into the importance of mobile applications and their interaction with… Continue reading Nightfly Launches Major Mobile Research Study
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).mobileYouth 2003 examined ownership in twenty prominent markets and it is estimated that 104 million or 44% of 5-24 year olds will have a mobile… Continue reading Young To Drive Mobile Revenues During 2003
The market for interactive sports coverage is set to undergo massive expansion in coming years and new revenue streams will generate almost $3 billion worldwide by 2008, according to a new report issued by Screen Digest. Sport was, until recently, regarded as an unstoppable bandwagon and media companies showed a particular inclination to hop on… Continue reading Sport Sees Salvation In Interactive TV
Radio advertising specialist Radio Works has appointed well known industry figure Stan Park as its new company chairman.Park brings over 20 year experience to the newly created role, having most recently worked as the commercial director for travel news provider, Traffic Link. Prior to this he held a number of high-profile roles within the radio… Continue reading Radio Ad Specialist Appoints Park As Chairman
The ITC has received a record number of complaints about the new ‘dog breath’ TV commercial for Wrigley’s X-cite chewing gum.The advertising watchdog has received almost 600 complaints about the ad, which features a man waking up on the sofa after an apparently heavy night out. As he wakes up a dog’s paw comes out… Continue reading ITC Flooded With Complaints Over ‘Dog Breath’ TV Ad
Virgin Radio is to promote UIP’s new science fiction thriller, The Core, in a cross-platform deal utilising the station’s Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Drivetime Show and is designed to raise awareness of The Core, by offering listeners the chance to win a trip to LA… Continue reading Virgin Secures UIP For New Movie Promotion
UPC has had its recapitalisation proposals approved by a Dutch court, a major step in the company’s efforts to recover from bankruptcy. The pan-European cable group was seeking authorisation to restructure debts of around €10 billion, the legacy of an ambitious acquisitions policy that took it to the brink of collapse (see UPC Files For… Continue reading UPC Wins Backing For Refinancing Plan
The commercial radio industry is outraged at the Government’s plans to give Ofcom the power to regulate the amount of advertising on local radio.In an attempt to protect the content of local radio following the relaxation of the media ownership regulations (see Draft Communications Bill Relaxes Cross Media Rules), the Government is proposing to give… Continue reading Radio Industry Outraged At Plans For Local Advertising
The market for interactive sports coverage is set to undergo massive expansion in coming years and new revenue streams will generate almost $3 billion worldwide by 2008, according to a new report issued by Screen Digest.Also On MediaTel Insight Today…DSL Growth Is ‘Telecoms Success Story’, Says Point-TopicThe rate of worldwide DSL broadband subscriber growth increased… Continue reading MediaTel Insight: Sport Sees Salvation In Interactive TV
IPC Media has poached Emap’s Phil Hilton to oversee new launches in the specially created role of development editor.Hilton will report directly to IPC’s newly appointed editorial director, Mike Soutar (see IPC Shakes Up Management For New LaunchesIPC has remained tight lipped about its plans to launch new titles. However, the group has implemented a… Continue reading IPC Poaches Hilton To Oversee New Launches
