News that Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission raises the question: What can we expect to see in the mergers and acquisitions (M&A) market in 2003?Following a raft of M&A activity in 2000, which peaked with the (arguably disastrous) AOL Time Warner deal, the number of high-profile… Continue reading Feature: Is Synergy Still A Dirty Word?
The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years is unlikely to have any material effect on Sky, according to media analysts.The BBC said that it will save £85 million on a five year basis by not paying Sky for… Continue reading BBC’s Exit From Carriage Deal Will Not Hurt Sky
Advertising agencies have done little to help brand owners market their products on a global scale, according to Paul Jackson, managing partner of branding consultancy, Silverfin.Delivering a speech prepared by Globalbrander’s John Murray at ISBA’s Annual Advertising Conference yesterday, Jackson criticised agencies for their reluctance to deliver workable cross-media communications strategies capable of delivering brands… Continue reading Advertising Agencies Hamper Brand Globalisation
The BBC has announced that it is ending its £85 million five year carriage agreement with BSkyB and from 30 May it will broadcast its eight TV channels unencrypted on digital satellite.The BBC’s director general, Greg Dyke, said: “This is an important decision for the BBC which will save us a considerable amount of money.… Continue reading BBC Terminates Sky Carriage Deal
Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising
The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger To Be Investigated By Competition Commission).ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February
The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”Founder members include… Continue reading OPA Europe To Represent Leading Internet Publishers
Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures
