The Government is launching an initiative to crackdown on unwanted email spam and strengthen privacy rights for electronic communications.Unwanted commercial spam is a rapidly growing problem around the world and according to the Department of Trade and Industry, unsolicited emails now account for around 40% of global messaging traffic.Under the Government’s new proposals, which will… Continue reading Government To Crack Down On ‘Curse Of Internet’
Capital FM Network has appointed former Lastminute.com head of marketing, Carl Lyons, as it senior marketing director.Lyons will take up the position at the end of March and will be responsible for defining and developing the marketing strategy for Capital FM and its seven sister stations, which include Century, Capital Gold and Xfm.Reporting to Capital… Continue reading Capital FM Network Appoints New Senior Marketing Director
Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03
The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push
The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys.Also On MediaTel Insight Today…Maiden Losses Increase In Difficult 2002Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the… Continue reading MediaTel Insight: Mobile Services Stem Operator Losses
IPC Media has announced that Sylvia Auton, managing director of its Country & Leisure Media Group, is to replace Sly Bailey as chief executive.Auton will fill the position, which became available last November when Bailey shocked the media industry by stepping down to take up the chief executive position at Trinity Mirror (see Bailey Leaves… Continue reading IPC Media Appoints Sylvia Auton As New Chief Executive
Nearly one-fifth of Europeans aged 55 years and over now have access to the internet, according to new figures from Forrester Research. The 19% penetration equates to 15.5 million European seniors and represents a 50% growth in the last two and a half years, up from 9.9 million users in 2000. The increase comes mainly… Continue reading Almost 20% Of European Net Users Are Over 55
Advertising page volumes in the business information technology market fell by 16.8% year on year during February, according to CMP Media, the technology publishing subsidiary of United Business Media. In difficult economic conditions, CMP is performing credibly and its continuing technology publications recorded a 14.8% decrease against February 2002. In the first two months of… Continue reading CMP Outperforms Hi-Tech Publishing Market In February
The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys. The report, Western European Mobile Forecasts and Analysis 2003-2008 focuses on mobile usage in a number of key markets. After a difficult 2001… Continue reading Mobile Data Services Help Stem Operator Losses
Large, traditional advertisers are embracing the internet for their campaigns in a trend that could provide a significant boost for the online advertising sector. According to a new report from Nielsen//NetRatings, the top 100 US traditional advertisers accounted for over 30% of online ads by the end of 2002, as measured by ad impressions. This… Continue reading Traditional Advertisers Turn To The Web
