Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing
Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals
The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles. The Independent and the Independent On Sunday recorded significant improvements between July and… Continue reading NRS National Newspaper Round-Up – December 2002
Online search engine, Ask Jeeves, has added two new products to its advertising portfolio in an attempt to give media planners and buyers greater control over ad targeting.The new ad platforms, called site submit and index express, will guarantee the inclusion of advertisers’ URLs in the Ask Jeeves search index.David Graham, head of business development… Continue reading Ask Jeeves Extends Online Ad Portfolio
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According to a report in today’s Guardian, ITV chiefs Michael Green and Charles Allen are coming under increasing pressure to stand down if and when the merger of Carlton and Granada takes place.Under the terms of the deal, thrashed out in October, it was agreed that Green, who heads up Carlton, would become chairman and… Continue reading Shareholders Round On Senior ITV Executives
The latest ABC figures for national newspaper circulation reveal a positive period for the sector, which started the year on a high note, with circulation increasing by 4% during January.The largest increase in percentage terms was seen at Richard Desmond’s recently launched Daily Star Sunday, which continued to attract readers with its no-nonsense approach to… Continue reading ABC National Newspaper Round-Up January 2003
Adshel has consolidated its presence in Scotland by securing the new ten-year street furniture contract for Aberdeen, in a deal worth more than £3 million.The contract will see Adshel provide 60 new ad panels in and around Aberdeen’s main shopping street, in addition to an existing 287 opportunities across the city. The contractor will also… Continue reading Adshel Consolidates Scottish Presence With New Deal
Virgin Radio has secured the deal to promote Sainsbury’s ‘win a million Nectar points’ competition during its Virgin Confessions evening talk show.The package has been developed as part of Virgin’s Access All Areas initiative and will include promotional trails and competitions linked to in-store activity at Sainsbury’s throughout February.On-air trailers using the strapline “Nectar-better rewards… Continue reading Virgin Secures Sainsbury’s For Nectar Promotion
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.Also On MediaTel Insight Today…Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US… Continue reading MediaTel Insight: Will Europeans Respond To MMS Marketing?
