There was a 9% rise in the number of internet subscriptions in the UK between November 2001 and November 2002, according to the Office of National Statistics. The latest monthly update to the survey of ISPs revealed that total subscriptions increased by 0.4% in the space of a month and the index of internet connectivity… Continue reading Broadband Stimulates UK Internet Market
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ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges. The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut… Continue reading Mobile Phone Operators Ordered To Cut Prices
Insight Analysis: Bellwether Offers Little Comfort To Ad IndustryDespite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.Broadband Stimulates UK Internet MarketThere was a 9% rise in the number of… Continue reading On MediaTel Insight Today…
The ASA has upheld complaints against a spoof leafleting campaign for the Twentieth Century Fox film, Super Troopers.The leaflets, which were left on car windscreens, resembled parking tickets and stated: “Penalty charge notice. Broken lizard’s Super Troopers. Warning you are summoned to appear on November 15 at a cinema near you.”Complainants objected that the leaflets… Continue reading ASA Raps Fox Over Guerrilla Marketing
The underlying rate of inflation in the UK dropped to 2.7% in December, down from a four year high of 2.8% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The fall, which is though to be due to cheaper food and clothes counteracting higher petrol and housing prices,… Continue reading UK Inflation Stages Surprise Fall In December
The media sector was under pressure again on Tuesday with the FTSE experiencing its seventh straight session of losses, as the continuing threat of military action in Iraq and concerns over the economic slowdown in the US weighed in on market sentiment.On the corporate news-front, Cable and Wireless was seen in focus after the group… Continue reading Sharewatch
IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams
The Office Of Fair Trading (OFT) has launched a major ad campaign to encourage consumers to use their power in the market-place to get businesses to respond to their needs.The ‘It’s Your Call’ campaign, which will be fronted by BBC2’s Alvin Hall, has been created to emphasise the growing importance of consumers to the UK… Continue reading OFT Launches Ad Campaign To Promote Consumer Power
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders.Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet traffic… Continue reading Beleaguered C&W Chief To Exit The Fray
