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Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor. The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services… Continue reading MMS Study Brings Little Cheer To Operators

Virgin Radio is investing £3 million to promote its rock sound to the nation in its biggest ever advertising campaign.The campaign, which includes TV, outdoor, print and cinema activity, will run throughout February and March, featuring artists that define the station’s sound. Virgin’s No Repeat 9 To 5 will be heavily promoted as part of… Continue reading Virgin Radio Invests £3m In Biggest Ever Ad Campaign

A merger of the cable firms Telewest and NTL will not take place for at least another year, according to a report in today’s Guardian. The newspaper claims that bondholders want both management teams to achieve operational targets before they provide more funds and support amalgamation. This will come as a surprise to many industry… Continue reading UK Cable Merger Put On Hold

The media sector was seen under pressure again on Monday as the FTSE entered its eleventh consecutive day of losses, its lowest closing point since October 1995.Investor’s nerves continued to be frayed by the threat of US-led military action against Iraq and all eyes will be on President George W. Bush, who will deliver his… Continue reading Sharewatch

Digital TV homes in the UK have, on average, 3.1 sets, making the country more ‘television-centric’ than the US, says a report in New Media Markets. The research, carried out by consultants Understanding & Solutions in association with BBC Worldwide, found that there are 2.9 sets in the average US digital household while French digital… Continue reading UK Is More ‘Television-Centric’ Than US, Says Study

MMS Study Brings Little Cheer To OperatorsMobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.Holiday Online Sales In Line With ExpectationscomScore Networks calculates that US online retail sales totalled $13.3 billion in the last… Continue reading On MediaTel Insight Today…

The media sector has continued to feel the brunt of the plummeting stock market this week, with all but seven of the media companies listed in MediaTelINSIGHT Sharewatch showing falling prices yesterday. UK stocks have been falling for well over a week now as market uncertainties – particularly the spectre of war – cause company… Continue reading Continuing Share Falls Slash Media Company Values

The Chartered Institute Of Marketing (CIM) has launched a campaign to assess whether advertisers are ignoring the potential wealth of the over 50s in the travel market.The campaign will ask whether marketing should be adapted to maximise the potential of the over 50s market and will present special reports and research alongside a best practice… Continue reading CIM Launches Campaign To Assess Marketing To Over 50s

As expected, Deutsche Telekom (DT) looks set to sell its cable assets to a consortium of financial investors for between â‚Ź1.7 billion and â‚Ź2.0 billion. The price range falls slightly short of the â‚Ź2.2 billion that DT had hoped to secure for the six regional cable franchises. The Financial Times today says that the deal… Continue reading Deutsche Telekom To Net

Chrysalis has announced its intention to extend its LBC format outside of London by bidding for the third regional FM licence for the West Midlands.The radio group plans to use the licence, due to be advertised by the Radio Authority next month, to launch a sister station to the recently acquired LBC (see Chrysalis Strengthens… Continue reading Chrysalis Bids To Extend LBC Format To The West Midlands