Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the films official trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
A new research project from VIPer has targeted professional, middle and senior managers to bring advertisers a snap-shot of the views of upmarket purchasing decision makers.VIPer, which claims to have produced Britain’s first continuous media and lifestyle panel survey of ABs, is made up of a consortium of media groups; Channel 4, Classic FM, Clear… Continue reading Feature: New Research Targets Upmarket Adults
Bidders are now lining up to make offers on Vivendi Universal’s entertainment assets, even though the group has so far maintained that they are not for sale. According to US press reports this week, Vivendi is being approached by at least for suitors for its US entertainment assets, which include Universal Pictures, USA Cable, Studios… Continue reading Bidders Move On Vivendi For Entertainment Assets, Say Reports
H Bauer has withdrawn a TV ad for its Take A Break magazine after the ITC received over 280 complaints in just over a week.The ad featured a meals-on-wheels delivery lady so absorbed in reading a copy of the magazine that she left an elderly person waiting for their meal.According to the ITC, the ad… Continue reading Take A Break TV Ad Sparks Raft Of Complaints
Media Neutral planning is the industry buzz phrase of the moment, but is it just a case of re-visiting old mistakes? Naked Communications’ Will Collin explains……Back in the late eighties when I began my career in the advertising industry, people were beginning to become very het up about something called “integration”. Clients in particular were… Continue reading NewsLine Column: Is Media Neutrality A New Name For An Old Idea?
NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002 (Non-Subscribers)
Emap’s new chief executive, Tom Moloney, has dismissed assertions that Emap should divest itself from its business to business magazines, claiming they are the “unpolished jewel in Emap’s crown.”Moloney told the Financial Times: “People label Emap a consumer magazine company but business to business is our strongest business with market leading positions and very high… Continue reading Moloney Gets Back To Business At Emap
In an anticipated move (see Carter Set For Chief Executive Role at Ofcom), Ofcom today formally announced that Stephen Carter is to become its chief executive.It was believed to be a closely fought race between ITC chief-executive Patricia Hodgson and Carter for the role.Following the announcement, Patricia Hodgson commented: “Stephen is an excellent appointment for… Continue reading ITC Pledges Support For New Ofcom Chief
Didier Bellens, chief executive of pan-European broadcaster, RTL Group, yesterday painted a fairly flat picture of the European broadcasting marketing, saying that conditions remain tough and that there is little visibility on future advertising trends.In the trading statement covering the year to 31 December 2002, ahead of the group’s results in March, Bellens also said… Continue reading No ‘Sustained Recovery’ In European Broadcasting Markets, Says RTL
More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today.The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two million… Continue reading Freeview Shifts 300,000 Adapters In First Two Months
