The Government is beleived to have made a last-minute amendment to the Communications Bill to calm fears that a foreign-owner of Channel Five would flood the station with imported programmes.In what is being seen as an effort to smooth the passage of the Bill through the House of Lords, new clauses have been introduced that… Continue reading 27.01.03
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits, compared to just over 50% in February 2002.New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November and Oftel… Continue reading UK Broadband Revolution Gathers Pace
Christopher Williamson, Economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in-store for the advertising industry over the coming months…Light at the end of the tunnel, green shoots of recovery? Quite what the future currently holds for the advertising industry has perhaps not been more difficult to… Continue reading NewsLine Column: Bringing Home The Bellwether
The text messaging craze reached new heights during 2002 with almost 17 billion person to person text messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA). The data also shows that 1.6 billion SMS messages were sent during December, taking the daily average for the… Continue reading Text Messaging Hits A New High In 2002
The ITC has dismissed complaints against Channel 4’s televised post-mortem, Autopsy, claiming it did not breach taste and decency guidelines.The ITC received 34 complaints regarding the programme, which featured edited sections of a public autopsy conducted by Professor Gunther von Hagens in East London. Complainants expressed concern that the programme was offensive to taste and… Continue reading ITC Dismisses Complaints Against Channel 4’s Public Autopsy
Like-for-like radio revenues at Scottish Radio Holdings (SRH) rose by 6.5% in the group’s first financial quarter, from October to December 2002.According to the company’s AGM statement, released this afternoon, revenues at the press division, Score Press, were up 5.5% year on year, with growth continuing into January.The group said it has had a good… Continue reading Scottish Radio Sees Good Start To The Year
Sir Martin Sorrell, the chief executive of WPP, has reproached his fellow advertising bosses for whingeing about the state of the market, arguing that recessions are part and parcel of managing a business. According to a Daily Telegraph report from the World Economic Forum in Davos, Sorrell said that chief executives should ‘stop moaning’ and… Continue reading Sorrell Lambasts ‘Moaning’ Industry Chiefs
Adshel is claiming to be able to provide clients with a quantifiable estimate of the extra value gained or lost by the quality of a campaign’s creative.Based on interviews with 40,000 consumers on over 1,600 campaigns, Adshel’s Research Monitor analyses how outdoor campaigns perform on the street. Using this data Adshel can offer clients a… Continue reading Adshel To Quantify Campaign Creative For Clients
Like-for-like radio revenues at Scottish Radio Holdings (SRH) rose by 6.5% in the group’s first financial quarter, from October to December 2002. According to the company’s AGM statement, released this afternoon, revenues at the press division, Score Press, were up 5.5% year on year, with growth continuing into January. The group said it has had… Continue reading Scottish Radio Sees Good Start To The Year
UK Radio Update: Consolidation ‘Vital’, Revenues MutedUK radio revenue growth will be subdued for most of this year, as visibility remains poor, according to a prognosis from Merrill Lynch analysts.US Broadband Users Satisfied With ServicesUS narrowband internet subscribers are three times more likely to switch from their current ISP than broadband subscribers, according to a… Continue reading On MediaTel Insight Today…
