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Almost one fifth of internet users in western Europe are willing to pay for some online content, up from 16% a year ago, according to a Jupiter Research survey The study revealed that reluctance to pay for downloadable content has fallen from 47% of users to 41%. Accordingly, western Europeans are predicted to spend €2.5… Continue reading Western Europeans More Willing To Pay For Online Content

The BBC is supporting the launch of its new digital, youth entertainment channel, BBC3, with programming from terrestrial channels, BBC1 and BBC2.The initial launch fortnight of the new channel will see it premier episodes of primetime BBC1 soap, EastEnders, in an attempt to encourage young people to tune in. BBC2 will also promote take-up of… Continue reading BBC3 Launch To Be Supported By Main Terrestrial Channels

The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002

The Sunday Mirror has launched a new 24-page colour travel supplement called Holidays.The new supplement, which launched last Sunday, will focus on all aspects of holiday and travel and will be edited by Sunday Mirror journalist, Sarah Whitfield-King.Tina Weaver, editor of the Sunday Mirror, commented: “The launch of Holidays reflects our readers growing interest in… Continue reading Sunday Mirror Launches New Travel Supplement

Cinema admissions during November totalled 16.5 million, representing a 12% year on year increase, according to the latest figures from the Cinema Advertising Association (CAA).Visits during November averaged 3.84 million per week and the box office chart was topped by two sequels; Harry Potter And The Chamber Of Secrets and the latest James Bond instalment;… Continue reading Harry Potter Works Magic On Cinema Admissions

Carlton Communications has secured Slim Fast as the sponsor of ITV1’s Wish You Were Here? and its daytime spin-off, Wish You Were Here? Today.The deal will see the Unilever brand sponsor the entire series of the travel show, which will run for six weeks on Tuesday nights at 7.30pm, before moving to a regular weekend… Continue reading Carlton And Granada Line Up New Sponsorship Deals

The Daily Telegraph has secured sponsorship deals for three of its Saturday tabloid supplements, which have been developed to coincide with the New Year holiday booking season.Each of the supplements will be promoted by ads in the Telegraph as well as with 300,000 banner ads on the travel.telegraph.co.uk website and in 3,000 posters in newsagents.The… Continue reading Telegraph Gets A Flying Start With Travel Deals

The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002

Ten Percent Increase In UK Business Failures In 2002The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian.Western Europeans More Willing To Pay For Online ContentAlmost one fifth of internet users in western Europe are willing to pay for some online… Continue reading On MediaTel Insight Today…

Niall McKinney, who is currently head of marketing for IPC’s men and music titles, has been promoted to marketing director across the IPC Ignite! group.McKinney joined IPC in 2001 from digital agency Kerb, he previously worked in brand management for Proctor and Gamble, where he developed media strategy for the entire UK business.His appointment is… Continue reading IPC Ignite! Appoints McKinney As Marketing Director