Media Neutral planning is the industry buzz phrase of the moment, but is it just a case of re-visiting old mistakes? Naked Communications’ Will Collin explains……Back in the late eighties when I began my career in the advertising industry, people were beginning to become very het up about something called “integration”. Clients in particular were… Continue reading NewsLine Column: Is Media Neutrality A New Name For An Old Idea?
NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002 (Non-Subscribers)
Emap’s new chief executive, Tom Moloney, has dismissed assertions that Emap should divest itself from its business to business magazines, claiming they are the “unpolished jewel in Emap’s crown.”Moloney told the Financial Times: “People label Emap a consumer magazine company but business to business is our strongest business with market leading positions and very high… Continue reading Moloney Gets Back To Business At Emap
In an anticipated move (see Carter Set For Chief Executive Role at Ofcom), Ofcom today formally announced that Stephen Carter is to become its chief executive.It was believed to be a closely fought race between ITC chief-executive Patricia Hodgson and Carter for the role.Following the announcement, Patricia Hodgson commented: “Stephen is an excellent appointment for… Continue reading ITC Pledges Support For New Ofcom Chief
Didier Bellens, chief executive of pan-European broadcaster, RTL Group, yesterday painted a fairly flat picture of the European broadcasting marketing, saying that conditions remain tough and that there is little visibility on future advertising trends.In the trading statement covering the year to 31 December 2002, ahead of the group’s results in March, Bellens also said… Continue reading No ‘Sustained Recovery’ In European Broadcasting Markets, Says RTL
More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today.The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two million… Continue reading Freeview Shifts 300,000 Adapters In First Two Months
European Advertising Will Grow Despite Likely Consumer Spending SlipIn a pan-European outlook for 2003, Merrill Lynch analysts say that it is corporate profitability which is now strengthening, whilst consumer confidence looks increasingly under threat.UK Government To Auction Wireless Broadband LicencesThe UK Government is set to auction licences for wireless services that will allow broadband content… Continue reading On MediaTel Insight Today…
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders. Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet… Continue reading Beleaguered C&W Chief To Exit The Fray
Didier Bellens, chief executive of pan-European broadcaster, RTL Group, yesterday painted a fairly flat picture of the European broadcasting marketing, saying that conditions remain tough and that there is little visibility on future advertising trends. In the trading statement covering the year to 31 December 2002, ahead of the group’s results in March, Bellens also… Continue reading No ‘Sustained Recovery’ In European Broadcasting Markets, Says RTL
The number of subscribers to BSkyB’s digital satellite service is set to grow by 14.3% year on year in the second quarter of 2003, according to operating forecasts by Merrill Lynch analysts. Sky’s financial results are due for release on 14 February and the broker predicts that the total number of direct-to-home (DTH) customers will… Continue reading BSkyB Subs To Grow 14% In Q2, Say Merrill Lynch Forecasts
