TalkSPORT has secured Halls Mentho-lyptus for a month’s promotional activity in January on the station’s breakfast show and its Football First evening show.The initial promotion on the No-Nonsense Sports Breakfast Show, runs through January 2003 and features a penalty shoot-out competition, where listeners will be told to take a deep breath, clear their heads and… Continue reading TalkSport Clinches Breathtaking Deal With Halls
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas.The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television, radio,… Continue reading Marketing Budgets To Rise In 2003, Says Study
According to press reports, Premiere, the German pay-TV platform, has been sold to the private equity house Permira. The Financial Times claims that Permira will pay cash for a 70% stake in Premiere while the operator’s creditor banks take a 20% share as compensation in exchange for part of their E750 million in unpaid loans.… Continue reading Premiere Finds A New Home
Thursday saw another poor day of trading for the media sector, as the threat of a US led military strike against Iraq in the New Year continued to weigh heavily on sentiment.On the corporate news-front, Pearson and Reuters were seen in focus as the Guardian, the Independent, the Financial Times, the Times and Reuters took… Continue reading Sharewatch
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study
Almost half of all UK households now have access to the internet, according to the Q3 Expenditure and Food Survey from the Office of National Statistics (ONS).The number of online homes increased by approximately 300,000 in the three months to September 30 and now stands at 11.4 million, equivalent to 46% of all UK households.… Continue reading Home Internet Usage Still Growing
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch
The text messaging phenomenon is showing no signs of slowing as it reaches its tenth birthday, with 1.5 billion text messages being sent during November, according to the latest figures from the Mobile Data Association (MDA).November’s figure takes the daily SMS average to over 50 million, up from 40 million in the same period the… Continue reading Text Messaging Reaches New High As Christmas Approaches
A price war could see the value of the voice services market in Western Europe fall from E185 billion to E170 billion in the next five years, warns telecoms consultancy Analysys. In a new report, The Future for Fixed-Mobile Substitution: options for fixed and mobile operators, Analysys claims that a price war would result in… Continue reading Voice Price War Would Cost €15 Billion, Says Analysys
Yahoo! UK & Ireland has restructured its sales department with the appointment of Alex Khan as head of agency sales and Seamus Hunn as head of client services.Khan, who joins from Silicon Media Group, where he was international business development manager, will work to maximise revenue for Yahoo! through interactive specialist and strategic agency planning.In… Continue reading Yahoo! Restructures Sales Team With New Appointments
