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The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

The media sector’s New Year hangover continued into Tuesday’s trading as stocks took another battering after weakness in the financial sector pushed the FTSE 100 below the key 4,000 level.On the corporate news-front, market research company Taylor Nelson Sofres was seen in focus after the group said that margin improvement was set to be below… Continue reading Sharewatch

US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users

The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever.The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward to… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers

Granada has secured Coca Cola as the sponsor of the second series of Ant & Dec’s Saturday Night Takeaway, which begins on ITV1 this weekend.The deal, believed to be worth around £500,000, includes broadcast sponsorship of the prime-time show, as well as branding on the www.itv.com/takeaway website and a licensing agreement.Coca Cola has designed a… Continue reading Granada Partners Coca Cola With Saturday Night Takeaway

Radio has long been regarded as the grandfather of British broadcasting. However, the ageing stereotype of radio listeners planting themselves in front of the wireless for an evening’s entertainment could be numbered, with new analysis of RAJAR data from the RAB showing that more and more people are turning to digital TV, the internet and… Continue reading Feature: Radio Makes Waves With New Technology

The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement.The market research group said that continuous and syndicated services have performed well, with the exception… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002

Deutsche Telekom’s hopes of rasing around €2.2 billion from the sale of its cable assets are looking less likely to be realised, according to an article in today’s Financial Times. The report cites sources claiming that a consortium comprising Apax Partners, Providence Equity Partners and Goldman Sachs Private Equity will this week table a bid… Continue reading Deutsche Telekom May Not Get Asking Price For Cable Sale, Says FT

Maiden has secured a deal that will see BBC News 24 broadcast across its Transvision Network of screens in London train stations, after ITN decided not to renew its contract with the group.The giant LED screens, which are on display at Victoria, Euston and Liverpool Street stations, will begin broadcasting BBC News 24 this week.The… Continue reading Maiden Secures BBC News 24 For Transvision Network