Tess Ross, the head of drama at Channel 4 is to head up the channel’s new, down-sized film production arm, Film Four.Ross will take on her new role with immediate effect and will temporarily combine it with her existing role as Channel 4’s head of drama, until a replacement can be found.Earlier this year, Channel… Continue reading Channel 4’s Head Of Drama Moves To Films
Almost half of all UK households now have access to the internet, according to the Q3 Expenditure and Food Survey from the Office of National Statistics (ONS).The number of online homes increased by approximately 300,000 in the three months to September 30 and now stands at 11.4 million, equivalent to 46% of all UK households.… Continue reading Home Internet Usage Still Growing
The text messaging phenomenon is showing no signs of slowing as it reaches its tenth birthday, with 1.5 billion text messages being sent during November, according to the latest figures from the Mobile Data Association (MDA).November’s figure takes the daily SMS average to over 50 million, up from 40 million in the same period the… Continue reading Text Messaging Reaches New High As Christmas Approaches
Yahoo! UK & Ireland has restructured its sales department with the appointment of Alex Khan as head of agency sales and Seamus Hunn as head of client services.Khan, who joins from Silicon Media Group, where he was international business development manager, will work to maximise revenue for Yahoo! through interactive specialist and strategic agency planning.In… Continue reading Yahoo! Restructures Sales Team With New Appointments
Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide. The company predicts that in a post-9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year.Analysts at Merrill Lynch say that ITV’s share of the market will fall from an expected to 53.6% this year to… Continue reading ITV’s Market Share Could Fall During 2003
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study
The BBC has been urged to do more to catch television licence-fee dodgers, according to a new report from the all-party Public Accounts Committee (PAC).According to the report, two million people are failing to pay the annual fee of £112, which is believed to be costing the BBC around £200 million. Officials investigating suspect fee… Continue reading BBC Attacked For Failing To Control Licence Fee Evasion
Freeserve has announced plans to launch a multimillion pound advertising campaign to promote its AnyTime service.The campaign, which begins on Boxing Day, will extend the existing hippy theme (see The initial TV activity will be supported by press, cinema, radio and online advertising and through a substantial direct mail campaign. Freeserve will also continue to… Continue reading Freeserve Embarks On Major New Ad Campaign
United Business Media (UBM) has said that it is on target to match second half revenue expectations as a result of “generally robust trading” in its UK, European and Asian businesses.The company did reveal that profits at PR Newswire were down as a result of lower US message volumes and yields. However, revenues at CMP… Continue reading UBM Buoyed By ‘Robust’ Trading Conditions
