Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad OutlookThe investment bank is forecasting 4% growth in the US advertising market and 3% growth globally this year but warns that tough comparables, a shaky economy and the possibility of war are all likely to influence trends in 2003.UK Economic Prospects Tougher Than Forecasts SuggestThere is… Continue reading On MediaTel Insight Today…
The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook
Chrysalis has today re-launched its London based speech station, LBC, on its new 97.3 FM frequency.It is understood that the re-launch will be supported by an outdoor ad campaign, which will run across London from the 13 January to encourage Londoners to give the new-look station another try.Chrysalis acquired London News Radio, which encompasses the… Continue reading Chrysalis Re-Launches LBC On FM Wavelength
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals. The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend.In an interview with the paper, Sorrell said that current factors give little cause for hope for a recovery… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
There is still too much complacency regarding the UK’s economy, with recent forecasts increasingly looking like wishful thinking, according to Deloitte & Touche‘s latest Economic Review. Official and market forecasts that predict a steady acceleration in growth of the next few years rely on a ‘gradual and orderly’ unwinding of the imbalances built up in… Continue reading UK Economic Prospects Tougher Than Forecasts Suggest, Says Deloitte Report
Nielsen Media Research has relaunched its business to business direct mail measurement service in an attempt to provide clients with greater insight into the rapidly growing sector.The measurement tool, which Nielsen claims is the only of its kind in the UK, now has a significantly larger panel and an improved geographical make-up, allowing clients to… Continue reading Nielsen Relaunches Direct Mail Measurement Tool
Chrysalis has secured a deal to launch its Galaxy radio service on Switch Digital’s DAB multiplexes across London and central Scotland.The agreement begins this month and extends the Galaxy brand in the UK, increasing its combined analogue/DAB digital reach to almost 28 million potential listeners.The group has also secured a deal to carry its digital… Continue reading Chrysalis Brings Galaxy To London And Scotland
Internet search engine Google has been named website of the year 2002 in a poll conducted by Nielsen//NetRatings.The poll, which is based on the internet research company’s measurement of audience growth, shows that Google.com/Google.co.uk was visited by 4.7 million at-home internet users during 2002. Its audience share increased from 18% to 28% over the course… Continue reading Google Named Website Of The Year 2002
