More Industry News articles

There are now green shoots of recovery in the US advertising market and new figures from CMR indicate that spending increased by 2.2% in the first nine months of 2002. The data shows that overall revenue for the year to 30 September totalled $84.4 billion, compared with $82.6 billion in the same period last year.… Continue reading US Adspend Up By $2 Billion Through Third Quarter

The IPA has released its latest Trends In Television report showing that last summer’s Big Brother 3 helped Channel 4 to increase its share of viewing during the third quarter of 2002.According to the report, the broadcaster has seen its share of viewing increase from 10.2% in the second quarter of 2002, to 10.4% in… Continue reading IPA TV Report Reveals Big Brother Boost For Channel 4

Emap has appointed Carmel Hayes to the role of development director across its women and youth portfolio and has announced that Sarra Manning is to take the role of associate editor across the division.Hayes, who was new media director, will continue to direct Emap’s online operations, including www.newwoman.co.uk, and is in the process of developing… Continue reading Emap Shakes-Up Women and Youth Titles

Pioneer is to promote its car navigation equipment with a nationwide truck and service station advertising campaign targeting motorway drivers.Each lorry ad provides the equivalent of two 96-sheet posters and a rear-equivalent of a 16-sheet poster. The truck ads will be supported by 48-sheet posters, which will run in service stations across the UK until… Continue reading Pioneer To Target Consumers On The Move

Broadcasters and advertising agencies have today launched an initiative called MediaSmart, to help children interpret and understand advertising.The campaign, which is aimed at 6 to 11 year-olds will utilise a range of teaching and advertising materials to explain the purpose of advertising and how ads are made. It will include a national TV and print… Continue reading Children Offered Education In Advertising

Highbrow style magazine Wallpaper* has poached GQ’s art director, Tony Chambers, to be its new creative director.Chambers has been art director at GQ for the past five and a half years and is Wallpaper*’s first high-profile signing since Jeremy Langmead was appointed editor (see Wallpaper* Appoints New Editor In Chief). During his time at Condé… Continue reading Wallpaper* Appoints GQ’s Chambers As New Art Director

Virgin Radio is launching a six-figure campaign to promote the Holiday Inn hotel chain as part of its recently launched Spotlight Initiative.The month-long promotion, which begins next week, includes editorial segments in the Pete & Geoff drivetime show, a specially created mircosite accessible via virginradio.co.uk and point of sale activity across Holiday Inn hotels.The initial… Continue reading Virgin Brings Holiday Inns To Radio Listeners

Merger talks between Europe’s largest publisher, Axel Springer, and Switzerland’s largest publishing group, Ringier (see Axel Springer Stake Up For Sale), are understood to have collapsed. According to the Financial Times, the stumbling block was Michael Ringier’s reluctance to relinquish control of his family-owned business to the German rival. The stake in Axel Springer that… Continue reading Axel Springer/Ringier Merger Talks Break Down

Commercial radio groups have warmly welcomed the Government’s decision to allow greater consolidation within the industry, through the further liberalisation of the radio ownership regulations.The move to allow minimum of 2 radio operators, as well as the BBC, to operate in a specific local area was announced yesterday by Culture Secretary, Tessa Jowell (see Government… Continue reading Radio Groups Beam At Prospect Of Further Consolidation

NTL, the debt-laden UK cable operator, had a mixed message for investors when it issued its third quarter figures yesterday. Earnings before interest, tax, depreciation and amortisation (EBITDA) totalled £182 million in the three months to September 30, up 44% on the same period last year. However revenues fell to £617 million from £627 million… Continue reading NTL Earnings Rise As Cost Cutting Continues