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Second half advertising levels have showed continued, modest growth at regional newspaper group, Johnston Press, up by 2.8% in the five months to 30 November 2002. Ad revenues at the recently-acquired Regional Independent Media (RIM) grew by 1.1% during the period (see Johnston Press Acquires RIM Newspaper Business), the group said in a trading statement… Continue reading Johnston Press Sees FY Profits At Top End Of Estimates

In a busy week of forecasts, Universal McCann has offered the most optimistic prognosis yet for the ailing ad market. Robert Coen, the agency’s venerable advertising prophet, is predicting that US adspend will increase by 5.3% to $249.3 billion in 2003. This compares with the 1.9% growth forecast by Zenith Optimedia (see Zenith Optimedia Predicts… Continue reading Universal McCann Expert Upbeat On Ad Prospects

The consensus of a number of the most recent advertising forecasts puts 2002 global growth at 0.2%, rising to 3.4% in 2003. This is a notable upgrade on the previous consensus, as compiled by MediaTelINSIGHT in September (see Insight Analysis: Global And Regional Advertising Forecasts Comparisons). These figures are compiled from an average of the… Continue reading Insight Analysis: Global And Regional Advertising Forecast Comparisons

US media spending in national and local media accelerated at a much faster pace in the third and fourth quarters of 2002, generating an overall growth rate of 2.5%, says the latest data from Jack Myers Report (JMR). “Strong performance in virtually all media sectors, especially driven by continued growth of electronic media and a… Continue reading Myers Is Positive Over US Adspend, 2.8% 2003 Growth Predicted

Although dial-up connections are still in the majority, broadband users in the US surf the web more intensively and are responsible for almost half of all the pages viewed, according to new research. comScore Media Metrix found that 46 million of the country’s 142.7 million internet users in October 2002 connected to the web via… Continue reading Broadband Users More Active Online, Says comScore

UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery, according to the latest figures from the Advertising Association (AA). TV showed growth of 7.7% in constant currency, significantly above the combined average of 2.0%. Only direct mail managed a… Continue reading UK Advertising Grows 3.6% In Q3, Says Ad Association

UK advertising growth is likely to be muted over the next three years, with other European countries overtaking the UK after 2003. This is according to a new set of forecasts from Zenith Optimedia. The group says that UK growth will be 2.1% next year in current currency, outperforming a 1.8% European average, but this… Continue reading European Advertising Forecasts From Zenith Optimedia

New research from the Online Publishers Association has revealed that users of branded media websites are more likely to read, watch or listen to those same media brands offline. A recent OPA survey found that 56% of online media users were inclined to use the offline component of a brand. It also revealed that 66%… Continue reading Online Media Users Consume The Same Brand Offline

The Digital Terrestrial Television (DTT) market has had a difficult year and high profile closures and cutbacks have prompted research bodies to reassess the prospects for set-top box producers. A report, Can You See Me Now? Digital Terrestrial TV On The Edge Of Its Seat – Updated DTT Set Top Box Forecast, from Instat/MDR claims… Continue reading DTT Stands At The Crossroads, Says Instat/MDR

Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network. According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside a 4.5% boost in advertising revenues driven by record… Continue reading Channel 4 Set To Return To Profit