AOL has launched a range of interactive service on Sky Active, including instant messaging, email, headline news, sport and weather.Sky viewers will be able to access AOL’s service via remote control while watching Sky TV programmes. AOL voiced its interest in entering the digital television market, along with Lycos earlier this year (see UK Internet… Continue reading AOL Launches Interactive TV Service On Sky Digital
Granada today announced full-year losses of £164 million but the commercial broadcaster was encouraged by results in the second half and remains confident about the future of ITV.The company announced that pre-tax profits for the year to late-September came in at £176 million, 10% less than in 2001, but ahead of many analysts forecasts.The collapse… Continue reading Granada Unbowed Despite Fall In Profits
Research consultancy BMRB has launched a survey which aims to give media agencies and broadcasters a greater understanding of interactive TV audiences.The survey, Audience Interaction Monitor (AIM), will be completed by two thousand adults, including Sky Digital, cable digital and Freeview viewers. There will be questions on pay-per-view, interactive services like shopping, gaming and email,… Continue reading BMRB To Undertake Research Into Interactive Audiences
Granada has announced the appointment of James Crosby, chief executive of respected bank HBOS, as a non-executive director.Crosby, who is also a non-executive director at St James’s Place Capital, has had a long and distinguished career in the financial services sector and it is believed that he is being brought to the board to improve… Continue reading Granada Hopes To Woo City With New Appointment
A new report has offered an optimistic prognosis for the US advertising industry by claiming that 2003 will see a significant increase in spending. The forecast, Outlook for Advertising and Media is produced by financial information specialist Global Insight. It claims that all media types will experience a recovery in advertising sales in the next… Continue reading US Advertising Market To Grow By 6% In 2003, Says Report
Hachette Filipacchi has shaken up its women’s titles with the introduction of a new commercial structure and director in an attempt to provide better targeted advertising solutions.Hachette’s commercial structure will be split into two divisions, its women’s titles; B, Red, Elle and Elle Deco, and its teen entertainment titles; Inside Soap, All About Soap, tvhits!,… Continue reading Hachette Shakes Up Women’s Titles
There are now 563 million people worldwide with home access to the web according to the Global Internet Trends survey from Nielsen//NetRatings. The number of users rose by 10 million in the third quarter of 2002. The study shows that the US continues to have the largest internet population, with almost 30% of the total… Continue reading Internet Population Increases By 10 Million
The BACC has been accused of regulating for regulations sake after banning ads for the video and DVD of ITV1’s satirical animated show 2DTV.The show’s producer, Giles Pilbrow, told the Media Guardian that he was informed by the broadcasting advertising watchdog that he could only screen an ad featuring George Bush if he obtained written… Continue reading BACC Accused Of Humour Bypass
Mobile phone sales totalled 104.3 million units in the third quarter of 2002, a 7.8% increase from the same period last year, according to a new report from Gartner Dataquest. This higher-than-expected increase is a timely boost for the industry as the crucial Christmas period approaches. It will also be of interest to researchers and… Continue reading Mobile Sales Growth Prompts Talk Of Recovery
An average of 50 million text messages were sent each day during October taking the monthly total to an all time high of 1.54 billion, according to the Mobile Data Association (MDA). The daily average for October, which is substantially higher than the 21 million daily texts sent each day in October 2000, brings the… Continue reading Early Birthday Present As Texting Hits 50 Million Mark
