Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom
Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch
The Government has today published the final draft of its Communications Bill, which following extensive public consultation and pre-legislative scrutiny (see Committee Advises Government To Rethink Media Ownership), contains a number of amendments.The first of these is the provision, which will be held in reserve, for the Government to force BSkyB to carry public service… Continue reading Government Finally Publishes Communications Bill
Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing
Freeserve and AltaVista have redesigned their home pages and have reduced the number of pop-up ads on their sites in a bid to increase usage.The layout of Freeserve’s site has been changed to contain more visible information and similar content has been grouped together to improve usability. Freeserve has also opted to remove pop-up ads… Continue reading Freeserve And Alta Vista Cut Back On Pop-Ups
Alan Bishop, former chairman of Saatchi & Saatchi International, has been appointed chief executive of the Central Office Of Communication (COI).The post will see Bishop handle the Government’s advertising and marketing budget, which is estimated to run into £300 million annually. He will also be responsible for meeting objectives set by ministers and ensuring the… Continue reading COI Appoints Ex-Saatchi Chairman As Chief Executive
Viacom Outdoor has appointed Jane Reynolds as its new head of agency sales, with responsibility for leading the groups two London agency teams.Reynolds will report to national sales director, Laura Doughty and WILL contribute to pitching new ideas and media solutions to agencies such as Zenith and OMD. She will work across Viacom Outdoors’ portfolio… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
Following a severe earnings warning last month (see Interpublic Earnings Warning Shocks Markets), advertising network Interpublic Group yesterday unveiled Q3 results even poorer than had been expected. Earnings per share were just $0.02, down on October’s forecast of $0.08-$0.10 and way below the original, pre-warning Wall Street consensus of $0.28. Organic revenues declined by 5.8%,… Continue reading Interpublic Results Are Way Below Already-Reduced Figures
The Daily Telegraph has secured a deal with Microsoft, which will see the paper promote the group’s new computer package over Christmas and the New Year.Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays in the run up to Christmas. The first will be an advertorial and the second two will… Continue reading Telegraph Launches Microsoft Promotion
Online banking is continuing to grow across Europe, with 18.6 million Europeans visiting a bank or building society website during October 2002, a rise of three million people in the last six months. This is according to the latest figures from Nielsen//NetRatings. The Nielsen report shows that Sweden is the largest market for online banking,… Continue reading Over 18m Europeans Bank Online, Sweden Leads The Way
