The first instalment of this year’s Celebrity Big Brother attracted a peak of 7.9 million viewers to Channel 4 last night, breaking the opening night ratings record for the show.According to unofficial overnight figures from BARB, the programme, which saw six minor celebrities enter the Big Brother house for a ten day charity ordeal, drew… Continue reading Celebrity Big Brother Goes Down A Storm
Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom
New research by Booz Allen Hamilton has revealed that the UK has the second best environment for e-commerce. Only the United States ranked higher in a study commissioned by the British Government’s Office of the e-Envoy and the Information Age Partnership. Booz Allen examined statistical indicators and government policies in every G7 country plus Sweden… Continue reading UK Is Second Best For E-Business, Says Report
Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch
The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web
ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues
US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3
Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002.The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was up… Continue reading Scottish Radio Sees Brighter Start To New Year
Analysts at Merrill Lynch are upgrading their US radio advertising growth forecasts following a strong September, which saw revenues rise by 17% year on year, according to the Radio Advertising Bureau (see US Radio Figures Looking Stronger And Stronger, Up 17% In September). The broker is maintaining its Q4 2002 forecast of 10% growth, but… Continue reading Merrill Lynch Upgrades 2002 Forecast For US Radio
JCDecaux has secured the contract to provide street furniture to the city of Leicester in a deal thought to be worth around £16 million in advertising revenue over the next 15 years.The contract, which was previously held by Clear Channel, consists of 500 advertising faces including bus shelters, freestanding units and a number of non-advertising… Continue reading JCDecaux Wins Leicester Street Furniture Contract
