More Industry News articles

City analysts do not share the optimism of senior executives at Carlton and Granada and have downgraded the ITV companies following the release of their full-year results this week. The media research team at Morgan Stanley marked down the stocks from “equal weight” to “underweight”, essentially a recommendation to sell shares in the two companies.… Continue reading Carlton And Granada Hit By Downgrade

The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch

Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

Emap’s Kerrang! magazine has appointed its youngest ever editor, 26-year-old Ashley Bird.Bird began his career as a freelancer for rival music title, Melody Maker whilst still a student at Bournemouth University. After graduating, he joined Kerrang! as reviews editor, a post he held for two-and-a-half years before going freelance.Bird commented on his appointment: “Kerrang! has… Continue reading Kerrang! Announces New Editor

Merrill Lynch expects that advertising at the FT Group of newspapers will fall by around 13% on underlying basis in the second half of the year. The decline will be driven largely by a 15% fall at the Financial Times, a 13% fall at Les Echos and a 5.5% decline at Recoletes, excluding Argentina. Circulation… Continue reading FT Group’s Ad Forecasts Are Optimistic, Says Merrill Lynch

Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG 2002: The Media Landscape – East & West

Ex-FHM editor Mike Soutar is to take editorial charge of the entire IPC magazine business, as part of a wide ranging shake-up across the group, which is preparing for a number of new launches.Soutar, who was previously managing director of IPC Ignite, will be responsible for the development of new magazine brands across the portfolio.… Continue reading IPC Shakes Up Management For New Launches

Young people’s media habits are changing so rapidly that in ten years time traditional forms of advertising may no longer be so effective.This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday.Presenting research from the recent Snapshot of Youth survey, Byfield… Continue reading MRG 2002: Traditional Forms Of Advertising Come Under Threat

Freeserve has secured a deal with Dating Direct which will see the matchmaking service advertised across its women’s channel for a minimum of six months.The campaign aims to increase the traffic to Dating Direct and adverts for the service will appear on the sex & love, health, beauty and horoscope zones of Freeserve’s homepage.There will… Continue reading Freeserve Hits It Off With Dating Direct

The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research