More Industry News articles

ITV’s troubles will continue into 2003 and the channel faces a battle to convince advertisers to part with their cash, according to a report in the Independent On Sunday. Carlton and Granada are currently negotiating with media-buying agencies to determine how much advertising spend they will receive next year. The two companies have witnessed revenues… Continue reading Tough Times Ahead For ITV Companies

Richard Desmond, owner of Express Newspapers, is reportedly planning to launch a £50 million advertising campaign next year, as part of a plan to increase pressure on rivals the Daily Mail and the Daily Mirror.According to today’s Guardian, Desmond is preparing to unveil a nationwide television ad campaign, promotional give-aways and tactical coverprice cutting to… Continue reading Desmond Plans £50m Ad Campaign To See Off Rivals

Emap has issued a publishing statement for its teenage title, Bliss, after claiming that the latest ABC figures failed to reflect the impact of its relaunch in April.According to Emap, the circulation of Bliss for January to June 2002 stands at 267,553, compared with ABC’s figure of 250,370 for the same period, which represents a… Continue reading Emap Releases Publishing Statement For Bliss

The ITC has upheld complaints against a TV ad for BT Openworld, which promised unlimited access to the internet.The ad, for BT’s internet call package, Openworld Anytime, depicted customers describing the benefits of the service, saying: “Because we’re not worried about the cost we just use it anytime”.However, BT changed the terms and conditions of… Continue reading ITC Finds BT Openworld Ad Misleading

Lastminute.com, the trailblazing internet travel company, has provided a boost to the e-commerce sector by announcing its first ever quarterly profit. The online retailer today reported pre-tax profits of £302,000, before one-off costs, for the three months to September. This contrasts with the £3.9 million loss recorded in the previous quarter (see Lastminute Strives To… Continue reading Lastminute Posts First Profits

BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.Programming, which is… Continue reading BT Openworld Launches Broadband Sports Network

Vivendi Universal (VU) has been offered E15 billion for its US and European entertainment assets, an offer which it has so far declined, according to reports. The French media group has said that its music and entertainment businesses are not up for sale, although it is thought that chief executive, Jean-René Fourtou, would seriously look… Continue reading Vivendi Receives €15bn Offer For Ents Businesses

John Brown Citrus Publishing has produced a new Living In Your Area Guide, which will feature at the front of Yellow Pages directories.The guide, which will be included in the 2002-03 edition of the Yellow Pages, include listings and features about the local area and will replace the Local Information Guide’s which were previously included… Continue reading John Brown Citrus Launches Yellow Pages Guides

The Advertising Association (AA) and ISBA have welcomed the Government’s recently published Communications Bill as a significant step towards the self-regulation of broadcast advertising.Both groups have voiced their support for the Bill, which they feel will clear the legislative barriers to allow the extension of advertising self-regulation into the broadcast arena.Andrew Brown, director general of… Continue reading Advertising Groups Welcome Move Towards Self-Regulation

The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers