An average of 50 million text messages were sent each day during October taking the monthly total to an all time high of 1.54 billion, according to the Mobile Data Association (MDA).The daily average for October, which is substantially higher than the 21 million daily texts sent each day in October 2000, brings the annual… Continue reading 50 Million Text Messages A Day In October
The Government could be set to introduce more effective safeguards to prevent foreign broadcasters from flooding the British television market with imported programmes once the foreign ownership regulations have been relaxed.In a report published today, the Independent Television Commission outlines its proposals to give new super-regulator, Ofcom, the power to introduce strict guidelines to protect… Continue reading ITC Moves To Protect Content Of British TV
Sales of digital radios have increased considerably on the run-up to Christmas, prompting speculation that demand may outstrip supply.According to Videologic Systems, which produces the new radio, sales have also been boosted by the advent of the cheaper £99 model, as well as the traditional seasonal uplift. However, a spokesperson for the company dismissed speculation… Continue reading Digital Radio Sales Boom In Pre-Christmas Period
There were further indications of a mini-recovery in the US advertising market yesterday as Nielsen Monitor-Plus revealed that spend for the first nine months of 2002 had increased by 3.8% year-on-year. Total expenditure for the year to September rose to $69.3 billion from $66.7 billion in 2001 as eight of the eleven media sectors measured… Continue reading US Adspend Up 3.8% Through Q3, Says Nielsen
ITV has unveiled research which it claims proves that TV is the most powerful communications medium.The study, which was conducted by Manchester University’s professor of psychology, Geoffrey Beattie, shows that the brain finds audio visual images easier to process than either text or audio alone.Beattie exposed participants to messages about three products, a holiday, a… Continue reading ITV Research Claims TV Is The Most Powerful Medium
A strong out-performance of the market has led Chrysalis Radio to move back in to profit in the year to 31 August 2002. Results released this morning show that the group achieved a pre-tax profit of £5.8 million, up from a pre-tax loss of £16.8 million last year and well ahead of internal budgets. Chairman… Continue reading Chrysalis Surges To Profit Following Strong Market Out-Performance
Future Publishing’s recently rebranded Digital portfolio is relaunching its online presence in an attempt to increase its appeal to high-profile advertisers.Under the umbrella of the relaunched MaxPC network, Future Digital’s websites, which include maxpc.co.uk, pcplus.co.uk, pcanswers.co.uk, netmag.co.uk and iwks.com, have been redesigned to appeal to a larger online and offline audience.All of the sites have… Continue reading Future Digital Revamps Online Presence
Radio content and station operator, UBC Media, has this morning said that the advertising outlook for the remainder of the year remains depressed, with little sign of any improvement in sentiment. This bleak prognosis comes as UBC announces its half-year results. Turnover rose by 21.3% to £5.0 million, whilst gross profits were up by 26.6%… Continue reading UBC Paints Bleak Outlook For Radio Trading
ITV’s latest big-budget period drama, Dr Zhivago, drew an average audience of 6.5 million viewers on its Sunday night debut, according to unofficial overnight figures from BARB.The re-make of the Russian classic secured a 27.4% share of viewing for ITV1 between 9pm and 10.35pm last night. It faced strong competition from the final of BBC2’s… Continue reading Corset Wars Kick Off On ITV and BBC
Carlton Communications and Granada may report a combined loss of £300 million in their full-year results, due to be released later this week. According to the press speculation, Carlton will show heavier losses than Granada. Both groups have been hit by write-downs following the collapse of the joint ITV Digital venture. Further strain has come… Continue reading ITV Giants Set To Unveil £300m Exceptional Losses
