The mobile market in Western Europe is reaching saturation point and opportunities for subscriber growth are therefore limited. However, a new study from The Yankee Group claims that operators are modifying their strategies to ensure higher revenues and foresees a revival in 2003. The report, Western European Cellular Market Forecast 2002: Poised for Recovery states… Continue reading European Mobile Industry Given Fresh Boost
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Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family,… Continue reading H Bauer To Turn Threesixtyş In Lifestyle Market
The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch
Shadow Secretary for Culture Media and Sport, John Whittingdale, is calling on the Government to abolish the ownership regulations on ITN, following news that Carlton and Granada are keen to take control of the news operation (see Carlton And Granada Move To Take Control Of ITN).Whittingdale has branded the regulations, which will prevent Carlton and… Continue reading Whittingdale Calls For An End To ITN Ownership Rules
The Wireless Group (TWG) has acquired from Clear Channel, 38% of the London II digital radio multiplex licence, which reaches a potential audience of 10.8 million. The group has also taken Clear Channel’s 23% holding of the digital multiplex that covers Glasgow and Edinburgh, paying £898,000 in total for the combined stakes. TWG already owned… Continue reading Wireless Group Builds Digital Stakes
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ITV partners, Carlton and Granada, are believed to be be planning to persuade the Government to allow them to take control of ITN, as they move closer to their £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).The existing ownership regulations are due to be relaxed in the forthcoming Communications Bill… Continue reading Carlton And Granada Move To Take Control Of ITN
The telecommunications industry is set to rebound from a difficult period, driven by developments in next-generation technologies, according to IDC‘s new Worldwide Telecom Black Book. The report says that despite recent troubles plaguing the telecoms industry (including bankruptcies, plummeting valuations, and deep cuts in capital expenditures), there is now some light at the end of… Continue reading Telecoms Industry To Rebound From Tough Times, Says IDC
Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
