More Industry News articles

The tough market conditions affecting UK business over the last year have hit advertising and marketing budgets more than other areas of expenditure, according to a new survey from Continental Research. The report finds that two-thirds of the UK’s 1.1 million businesses have made cutbacks on their original spending plans over the past year, with… Continue reading Advertising & Marketing Hit Most By UK Business Downturn

Regional newspapers are the most popular medium for UK businesses to market themselves, according to Continental Research‘s Autumn 2002 E-Commerce Report, which is launched today. The survey shows that over half a million businesses currently use the regional press for their advertising and that it is especially favoured by small and medium-sized businesses, as shown.… Continue reading UK Business Favours Regional Press For Marketing

Week on week analysis of the media sector saw a mixed bag of results for stocks, which followed the broader London equity market downwards, although as the week wore on some stocks staged a tentative recovery.Last week the Bank of England’s monetary policy committee left UK interest rates on hold for the thirteenth consecutive month,… Continue reading Sharewatch

Search targeted marketing company BTLookSmart will now be known as LookSmart, after BT and LookSmart agreed to end their joint venture.LookSmart will continue to operate independently and will undergo restructuring. The company also announced that it has reached agreement with BT regarding the debt relating to the joint venture, which will leave the group substantially… Continue reading LookSmart And BT End Joint Venture

Be Free, a subsidiary of digital marketing company ValueClick, has secured a deal with European software retailer, GAME, to market its portfolio of products online.The campaign will run through Be Free’s BFAST marketing platform and will use the strapline “get into game” to drive online sales and raise brand awareness.Be Free will work to extend… Continue reading Be Free Secures Online Ad Deal

The Institute Of Practitioners In Advertising (IPA) has come together with the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA) to form a unified trade organisation to represent the communications industry.The Communications Agency Federation (CAF) will comprise the presidents and chief executives of the three federations and will meet quarterly to… Continue reading Agency Associations Unite To Form Federation

Derek Jones, managing director of MediaTel Group, gives his views on the recent MRG Conference In Budapest…Woah!Now, I’ve made myself a tad unpopular in the past for direct critiques of the MRG Conference, but what are they up to down at Media Week?Firstly they mis-report Derek Morris’ call for senior people to be there (and… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

Direct Mail continues to prove its importance as a marketing and communications tool, with expenditure and volume increasing during the third quarter of 2002, according to the latest figures from the Direct Mail Information Service (DMIS).The figures for the July to September period show that total direct mail expenditure increased by 8.5% year on year… Continue reading Direct Mail Continues To Boom During Q3

60% of businesses use text messaging on a daily basis, reflecting the medium’s growing importance as a communications tool, according to new research from the Mobile Data Association (MDA).The results of a survey carried out by the MDA among delegates at the recent SMS 2002 conference show that 80% of businesses use text messaging instead… Continue reading SMS Emerges As Vital Business Tool

The ITC has ruled that the Government’s latest fire safety TV ad campaign cannot be shown before 7.30pm, as the images it contains “terrify” children.The Government ad, which urges viewers to plan an escape route in the event of a fire, depicts children cowering in their smoke filled bedroom as an elderly lady stands trapped… Continue reading ITC Pulls The Plug On Daytime Fire Safety Ads