More Industry News articles

By the end of 2007, over 278 million Europeans will own feature-rich ‘smart’ phones, according to a report from Analysys. Non-voice services are already being touted as a potential saviour for the mobile industry (see European Mobile Industry Given Fresh Boost) and the new study, Strategies for Mobile Device Evolution: Meeting and Creating Market Demand,… Continue reading ‘Smart’ Phones To Shake Up Mobile Sector, Says Analysys

Earlier this week Tony Blair promised to invest more than £1 billion of Government money in broadband technology in a bid to stimulate internet usage in the UK. Speaking at the E-Summit in London, the prime minister said: “If we want broadband to work for businesses and consumers it has to be available at the… Continue reading Broadband Britain: A Progress Report

The Government has today published the final draft of its Communications Bill, which following extensive public consultation and pre-legislative scrutiny (see Committee Advises Government To Rethink Media Ownership), contains a number of amendments.The first of these is the provision, which will be held in reserve, for the Government to force BSkyB to carry public service… Continue reading Government Finally Publishes Communications Bill

Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing

Freeserve and AltaVista have redesigned their home pages and have reduced the number of pop-up ads on their sites in a bid to increase usage.The layout of Freeserve’s site has been changed to contain more visible information and similar content has been grouped together to improve usability. Freeserve has also opted to remove pop-up ads… Continue reading Freeserve And Alta Vista Cut Back On Pop-Ups

Alan Bishop, former chairman of Saatchi & Saatchi International, has been appointed chief executive of the Central Office Of Communication (COI).The post will see Bishop handle the Government’s advertising and marketing budget, which is estimated to run into £300 million annually. He will also be responsible for meeting objectives set by ministers and ensuring the… Continue reading COI Appoints Ex-Saatchi Chairman As Chief Executive

Viacom Outdoor has appointed Jane Reynolds as its new head of agency sales, with responsibility for leading the groups two London agency teams.Reynolds will report to national sales director, Laura Doughty and WILL contribute to pitching new ideas and media solutions to agencies such as Zenith and OMD. She will work across Viacom Outdoors’ portfolio… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales

UK consumers purchase over £25 billion worth of goods through direct mail each year, according to the Direct Mail Information Service (DMIS).With total direct mail expenditure rising to £2.2 billion in 2001 and volume reaching 4.9 billion items, direct mail continues to grow, suggesting that companies are turning to the medium as a cheaper alternative… Continue reading Research Shows Direct Mail Defies Ad Downturn

Aegis Group, the global media communications and market research company, announced today that it has acquired a 40% interest in the leading Chinese outdoor media contractor Asiaray, with an option to acquire a further 40% of the business by the end of 2005. Aegis is paying an initial £2.9 million for the stake, with further… Continue reading Aegis Builds Chinese Outdoor Presence

The mobile market in Western Europe is reaching saturation point and opportunities for subscriber growth are therefore limited. However, a new study from The Yankee Group claims that operators are modifying their strategies to ensure higher revenues and foresees a revival in 2003. The report, Western European Cellular Market Forecast 2002: Poised for Recovery states… Continue reading European Mobile Industry Given Fresh Boost