Hachette Filipacchi has shaken up its women’s titles with the introduction of a new commercial structure and director in an attempt to provide better targeted advertising solutions.Hachette’s commercial structure will be split into two divisions, its women’s titles; B, Red, Elle and Elle Deco, and its teen entertainment titles; Inside Soap, All About Soap, tvhits!,… Continue reading Hachette Shakes Up Women’s Titles
The BACC has been accused of regulating for regulations sake after banning ads for the video and DVD of ITV1’s satirical animated show 2DTV.The show’s producer, Giles Pilbrow, told the Media Guardian that he was informed by the broadcasting advertising watchdog that he could only screen an ad featuring George Bush if he obtained written… Continue reading BACC Accused Of Humour Bypass
Shares in Carlton jumped after a deeper than expected round of cost cutting enabled the group to report annual results ahead of expectations (see Carlton Sees Improving Ad Trading As Loss Hits £156m). In a separate development, Paul Murray, the finance director of the company, admitted ITV overpaid for Premier League highlights. The stock was… Continue reading Sharewatch
A new report has offered an optimistic prognosis for the US advertising industry by claiming that 2003 will see a significant increase in spending. The forecast, Outlook for Advertising and Media is produced by financial information specialist Global Insight. It claims that all media types will experience a recovery in advertising sales in the next… Continue reading US Advertising Market To Grow By 6% In 2003, Says Report
BT has announced a partnership with MSN, which will see the two groups co-market internet access via BT broadband and Microsoft’s new internet service MSN 8.The deal makes BT Microsoft’s first major European distributor for MSN 8, the new multimedia email product, which has been developed to challenge AOL’s dominance in the market. MSN 8… Continue reading BT and MSN Announce Marketing Partnership
There are now 563 million people worldwide with home access to the web according to the Global Internet Trends survey from Nielsen//NetRatings. The number of users rose by 10 million in the third quarter of 2002. The study shows that the US continues to have the largest internet population, with almost 30% of the total… Continue reading Internet Population Increases By 10 Million
UK television is currently undergoing fundamental change as it is forced to react to the advance of technology and twenty-first century viewing habits. Predicting the future is no easy task but a new report has outlined some of the challenges faced by the industry and speculates on how the broadcasting landscape will look in the… Continue reading Insight Analysis: TV Industry Looks To The Future
The Government could be set to introduce more effective safeguards to prevent foreign broadcasters from flooding the British television market with imported programmes once the foreign ownership regulations have been relaxed.In a report published today, the Independent Television Commission outlines its proposals to give new super-regulator, Ofcom, the power to introduce strict guidelines to protect… Continue reading ITC Moves To Protect Content Of British TV
Pan-European broadcaster, RTL Group, is proposing to cancel the admission of its shares to the official list of the UK Listing Authority and to trading on the London Stock Exchange. In a statement released to shareholders this morning, the group said it expects that the delisting in London will become effective on 31 December 2002.
Sales of digital radios have increased considerably on the run-up to Christmas, prompting speculation that demand may outstrip supply.According to Videologic Systems, which produces the new radio, sales have also been boosted by the advent of the cheaper £99 model, as well as the traditional seasonal uplift. However, a spokesperson for the company dismissed speculation… Continue reading Digital Radio Sales Boom In Pre-Christmas Period
