Television has overtaken direct mail to become the fastest growing advertising sector, according to the latest figures from the Advertising Association’s Quarterly Survey Of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, show that TV was the best performing medium during the third quarter of 2002, with adspend increasing by 9.3% year on… Continue reading AA Figures Show TV Is The Fastest Growing Ad Sector
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it.Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were only… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation decline slightly during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month. The Daily Mirror, which recently emerged from a fierce coverprice war… Continue reading ABC National Newspaper Round-Up November 2002
Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network (see Channel 4 Announces Most Radical Restructure In 20 Years).According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside… Continue reading Channel 4 To Return To Profit In 2002
IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive of Trinity Mirror, when he steps down early next year (see Graf To Step Down As Chief Executive Of Trinity Mirror).Bailey has been chief executive of IPC since December 1999 and was instrumental in discussions that resulted in the sale of the… Continue reading Bailey Leaves IPC To Replace Graf At Trinity Mirror
Shares in Cable & Wireless fell by almost 50% in early trading as news spread that the ailing telecoms group needs to find £1.5 billion after being downgraded to junk status. Moody’s, the credit rating agency, downgraded the stock on Friday triggering a clause in a contract signed with Deutsche Telekom when C&W’s sold its… Continue reading C&W Stock Nosedives Following Downgrade
The regional newspaper group Newsquest is in pole position to take control of SMG’s newspaper business after increasing its offer for the group to £215 million. Newsquest, which is owned by the US newspaper group Gannett, and a consortium led by Independent News & Media are now the only two bidders for the SMG titles… Continue reading Newsquest Favourite To Take Over Herald Titles
NTL chief executive Barclay Knapp has sought to deflect blame from his company’s own management and accused TV regulators of failing to control the dominance of BSkyB in the pay-TV market. Speaking at last week’s Westminster Media Forum, Knapp claimed that the lack of regulation in the television industry had contributed to the collapse of… Continue reading NTL Chief Turns On Pay TV Regulators
Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next. This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss, according to reports. Zenith says that it… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003
Zenith Optimedia today released a new set of world advertising expenditure forecasts, predicting a 2003 global growth of 2.9% in current currency and 1.0% in constant currencies (see Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003). The full figures from Zenith’s report are included here. They show that Europe is currently lagging behind other… Continue reading World Advertising Forecasts From Zenith Optimedia
