ITV has unveiled research which it claims proves that TV is the most powerful communications medium.The study, which was conducted by Manchester University’s professor of psychology, Geoffrey Beattie, shows that the brain finds audio visual images easier to process than either text or audio alone.Beattie exposed participants to messages about three products, a holiday, a… Continue reading ITV Research Claims TV Is The Most Powerful Medium
Future Publishing’s recently rebranded Digital portfolio is relaunching its online presence in an attempt to increase its appeal to high-profile advertisers.Under the umbrella of the relaunched MaxPC network, Future Digital’s websites, which include maxpc.co.uk, pcplus.co.uk, pcanswers.co.uk, netmag.co.uk and iwks.com, have been redesigned to appeal to a larger online and offline audience.All of the sites have… Continue reading Future Digital Revamps Online Presence
ITV’s latest big-budget period drama, Dr Zhivago, drew an average audience of 6.5 million viewers on its Sunday night debut, according to unofficial overnight figures from BARB.The re-make of the Russian classic secured a 27.4% share of viewing for ITV1 between 9pm and 10.35pm last night. It faced strong competition from the final of BBC2’s… Continue reading Corset Wars Kick Off On ITV and BBC
A strong out-performance of the market has led Chrysalis Radio to move back in to profit in the year to 31 August 2002. Results released this morning show that the group achieved a pre-tax profit of £5.8 million, up from a pre-tax loss of £16.8 million last year and well ahead of internal budgets. Chairman… Continue reading Chrysalis Surges To Profit Following Strong Market Out-Performance
US advertising will grow by 4% in 2003, Merrill Lynch analysts have concluded following a survey of large national advertisers. In the survey, the broker received responses from 17 advertisers of the largest national advertisers, 70% of which said that they do not plan to reduce ad budgets for 2003; 18% expected budgets to remain… Continue reading More Confidence Seen In US Advertisers By Merrill Lynch
A strong out-performance of the market has led Chrysalis Radio to move back in to profit in the year to 31 August 2002. Results released this morning show that the group achieved a pre-tax profit of £5.8 million, up from a pre-tax loss of £16.8 million last year and well ahead of internal budgets.Chairman, Chris… Continue reading Chrysalis Surges To Profit Following Strong Market Out-Performance
Radio content and station operator, UBC Media, has this morning said that the advertising outlook for the remainder of the year remains depressed, with little sign of any improvement in sentiment. This bleak prognosis comes as UBC announces its half-year results. Turnover rose by 21.3% to £5.0 million, whilst gross profits were up by 26.6%… Continue reading UBC Paints Bleak Outlook For Radio Trading
Online retail sales in the US increased by 7.8% to $11.06 billion in Q3, according to new data from the Department of Commerce’s Census Bureau. The total, which excludes travel purchases, has been surpassed just once, in the final quarter of 2001, and sales were up 34.3% year-on-year. E-commerce transactions in the three months to… Continue reading US E-Commerce Sales Top $11 Billion In Third Quarter
Carlton Communications and Granada may report a combined loss of £300 million in their full-year results, due to be released later this week. According to the press speculation, Carlton will show heavier losses than Granada. Both groups have been hit by write-downs following the collapse of the joint ITV Digital venture. Further strain has come… Continue reading ITV Giants Set To Unveil £300m Exceptional Losses
The Department Of Health has announced that the ban on tobacco ads on billboards and in newspapers will come into force on 14 February next year.In-pack promotional schemes and marketing drives will have to cease by 14 May 2003 and the Government is considering how to regulate point of sale advertising, brand sharing and sponsorship.… Continue reading Government Puts Deadlines On Tobacco Ad Ban
