Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen.
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, whilst Capital Gold experienced a… Continue reading RAJAR Results Q3 2002 – London Stations
A year on year comparison of listening for national radio stations during the third quarter of 2002 reveals an impressive period for speech-based station, BBC Radio 4, which saw its weekly reach increase by 6.1%. The station, which is squarely aimed at older listeners, also performed well in terms of share.The three months to September… Continue reading RAJAR Results Q3 2002 – National Stations
The RAJAR listening figures for the third quarter of 2002 show that, period on period, there has been little movement in terms of share. All BBC saw its share of listening remain unchanged, whilst All Commercial radio saw a slight 0.2% points drop.All National Commercial radio stations experienced a 0.9% points decline period on period,… Continue reading RAJAR Results Q3 2002 – Overall Summary
Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated.In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the year,… Continue reading WPP Sees Muted Revenue Growth In Third Quarter
Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated. In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the… Continue reading WPP Sees Muted Revenue Growth In Third Quarter
Vivendi Universal has agreed to sell its non-US publishing assets to Lagardere for E1.25 billion. The deal, which is subject to regulatory approval, will ensure that respected publications such as the Chambers and Larrousse reference books remain in French hands. It was initially expected that the US publisher, Houghton Mifflin would be sold with these… Continue reading Vivendi Sells Publishing Business To Lagardere
The ASA has upheld complaints against a national poster campaign for Tetley, which implied that tea prolongs life.The ad, which featured a large red heart above the strapline: “Go On, Live A Lot”, claimed that “Tetley is rich in antioxidants that can keep your heart healthy.”The Food Commission complained the ad misleadingly implied that drinking… Continue reading ASA Upholds Complaint Against Tetley Tea
WPP was the best performer in the FTSE 100 for much of yesterday following reports in the US trade press of a boost to advertising revenues. It is understood that the report said that WPP‘s biggest client, Ford, was set to double its advertising budget for the forthcoming coming year. Share rose 5.49% to close… Continue reading Sharewatch
Marketers see increased customer satisfaction as the most important factor in making advertising effective, according to the latest survey from Continental Research and the Chartered Institute of Marketing (CIM).The business omnibus study shows that marketers and finance directors have differing views on the effectiveness of marketing, with only 13% of finance directors and CEOs agreeing… Continue reading Customer Satisfaction Is Key To Successful Advertising
