MTV’s 24-hour music channel, The Music Factory (TMF), is to be one of the first brands on the BBC/BSkyB’s digital terrestrial TV platform Freeview, due to launch later this month.The channel, which will be MTV’s only free-to-air service in the UK, claims to replicate the “rhythms and routines” of family life with dedicated music programming… Continue reading MTV To Launch The Music Factory On New DTT Platform
BSkyB will be able to secure the rights to Premiership football for a significantly reduced amount when the current deal comes up for renewal. That is the conclusion of a study from business information providers Sportcal out this week. The report predicts that Rupert Murdoch’s satellite broadcaster will be the only bidder for live matches… Continue reading BSkyB Is The Only Winner In Football Recession
Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending… Continue reading GQ Adds Weight To Editorial With New Additions
The BBC has announced that its new digital terrestrial TV platform, Freeview, will launch on 30 October with an extra four new television channels and five new radio stations.In addition to the 28 channels already confirmed (see BBC And BSkyB Name Free-To-Air DTT Service), the platform, which replaces the now defunct ITV Digital, will feature… Continue reading Freeview Digital Service Will Launch This Month
AOL Time Warner chairman, Steve Case has vowed to become more involved in the running of the corporation as it looks to emerge from a difficult year.There had been widespread speculation that the falling share price, allegations of accounting malpractice and the slowing growth of the America Online internet unit had made Case’s position untenable.However,… Continue reading AOL Chief To Take More Active Role
AOL Time Warner chairman, Steve Case has vowed to become more involved in the running of the corporation as it looks to emerge from a difficult year. There had been widespread speculation that the falling share price, allegations of accounting malpractice and the slowing growth of the America Online internet unit had made Case’s position… Continue reading AOL Chief To Take More Active Role
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 around Fantasy Evening Concerts on… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
Deutsche Telekom has received four bids for its cable television assets, all of which are below the troubled company’s expectations, according to an article in today’s Financial Times. The paper reports that the values of the bids range from E2.0 billion to E2.3 billion; Deutsche Telekom had hoped to raise between E2.5 and E2.8 billion… Continue reading Deutsche Telekom Cable Offers Are Below Expectations
Supermarket media contractor, The Media Vehicle, has secured Evian as the first client to use its new trolley advertising panels.The panels, which have been fitted to 250,000 shopping trolleys in 400 Tesco stores around the country, have a flip effect allowing two ads to appear on the same poster. Evian plans to use the format… Continue reading Media Vehicle Secures Client For New Trolley Ads
Lycos is extending its existing multi-layer partnership with digital marketing group, Messagizer.The deal, which includes Lycos UK and its German subsidiary, will see Messagizer’s sales division work alongside the Lycos sales team to cross-sell advertising through newsletters and emails. Messagizer will also be responsible for the distribution of Lycos’ monthly customer communications.Commenting on the deal,… Continue reading Lycos Renews Messagizer Partnership
