BBC1 gained its highest Wednesday night audience for over a year last night with a peak of 10.6 million people tuning in for the England versus Macedonia Euro 2004 qualifier.The average audience for the BBC’s coverage of the game was 9.3 million, which equates to a 39% share of viewing. Despite the record viewing figures… Continue reading BBC Scores With England’s Disappointing Draw
The Chrysalis-owned Galaxy Network is launching a six-figure TV ad campaign aimed at extending its reach amongst youth consumers.The campaign launches tomorrow across the MTV network, E4, Trouble and Bravo. It includes three different executions, all of which feature the strapline “The dance and R&B you salute” against a soundtrack of core Galaxy artists including… Continue reading Galaxy Targets Youth Consumers With Six-Figure TV Push
BT has joined forces with Sky to offer discounted high-speed internet access as part of its effort to reach 5 million broadband users by 2006.The deal will give new and existing subscribers to Sky Digital £80 off the price of equipment for BT Broadband. It builds on the reciprocal relationship between the two companies, which… Continue reading BT Teams Up With Sky For Cut Price Broadband Promo
The BBC has unveiled the logo for its new digital youth channel, BBC3, which is due to launch early next year.The logo spells out the word “three” in slanted blue print and is the first part of the new BBC3 brand identity, the cost of which is rumoured to have run into six-figures. Developed by… Continue reading BBC Unveils Logo For New Digital Youth Channel
The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan.The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in quality programming, leading to increased viewing, generating greater advertising… Continue reading Carlton And Granada Move Closer To £2.6bn Single ITV Company
Affluent Americans are the fastest growing income group online, according to a new report from Nielsen NetRatings. The number of online individuals with annual household incomes ranging from $100,000 to $150,000 increased by 20% last year. This group now makes up 12% of the US internet population. “Droves of highly paid executives are coming online… Continue reading High Earners Driving US Internet Growth
The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan (see Carlton And Granada Enter Advanced Merger Talks). The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in… Continue reading Carlton/Granada Move Closer To £2.6bn Single ITV Company
ITV has appointed controller of CBBC, Nigel Pickard, as its new director of programmes, replacing David Liddiment who leaves the Network at the end of the year (see Liddiment Quits ITV Director Of Channels Role).As controller of CBBC Pickard is responsible for the commissioning, production and scheduling of children’s and youth programming for BBC Television.… Continue reading ITV Appoints New Director Of Programmes
Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September
Digital marketing company, ValueClick, has been appointed by Streetmap to handle all of its advertising sales.The deal, which was signed after a six-month testing period, will see ValueClick’s media sales team manage all of Streetmap.co.uk‘s advertising inventory.Kate Sutton, commercial director of Streetmap, commented: “Advertising is vital to us- the majority of our users access map… Continue reading ValueClick Lands Ad Deal With Streetmap
