Carlton and Granada are planning to increase investment in ITV2 in a bid to enable the channel to compete with Sky One for the position of Britain’s fourth commercial TV station.Competition between the two channels will increase this week with the launch of the BBC’s new digital terrestrial platform (see Freeview Digital Service Will Launch… Continue reading Carlton And Granada To Up Investment In ITV2
Shares in Aegis, Europe’s largest advertising media buyer, were up almost 10% in early trading after the company said it expected full-year results would be “significantly better” than in 2001. The group said that there were clear signs of improvement in US broadcast media while the European and Asia Pacific markets were performing in line… Continue reading Aegis Group Optimistic On Recovery
French outdoor media group JCDecaux has become the latest company to downplay the prospects for recovery in the global advertising market. Decaux revealed that third quarter sales were down to £224.5 million, a fall of 0.9% against the same period last year. Street furniture and billboard revenues were up by around 3% to £115 million… Continue reading Advertising Conditions To ‘Remain Tight’, Says JCDecaux
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom. The creation of Ofcom, which will regulate radio and television broadcasting as well as the telecoms industry, is one of the key elements… Continue reading Peer Calls For DCMS Powers To Be Extended
Capital Radio posted the heaviest share price decline in the media sector yesterday, after the group reported poor RAJAR audience listening figures. Capital’s stock dropped by 32½p during yesterday’s trading, after the Q3 RAJAR data revealed that the group’s flagship London station, Capital 95.8 FM, saw its weekly reach drop by 4.5% to 2.6 million… Continue reading Capital Stock Hit By Poor RAJAR Figures
Only 1% of national poster campaigns broke the ASA’s guidelines during the first half of this year, according to the latest research from the advertising body.The Outdoor Advertising Survey 2002, which assessed the compliance rate of over 1,500 posters, shows that 37.5% of complaints directed against posters relate to those advertising food and drink. Posters… Continue reading Only 1% Of Posters Break ASA Guidelines
Media Stocks were seen mixed on Thursday following negative guidance from WPP. However, news that US interest rates will be lowered once more triggered a rally on Wall Street.WPP was seen in focus, down 3.33% as investors digested bearish comments and a warning that second-half operating margins were likely to be lower than expected (see… Continue reading Sharewatch
Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
12Snap has secured the contract to run a three-pronged mobile marketing campaign to promote Butlins to young adults.The campaign, which begins this weekend, will see 12Snap manage an inbound text and win campaign to encourage young adults and housewives with young children to enter a competition to win an ‘Arena’ weekend break.The activity will begin… Continue reading 12Snap To Promote Butlins To Youth Audience
The Audit Bureau of Circulation (ABC) is to re-issue figures for 14 of Emap’s consumer magazines following the publisher’s infringement of the complex rules that separate paid-for bulk copies from those circulated free.The titles affected are Arena, Elle, FHM, Mixmag, Here’s Health, Mother and Baby, New Woman, Pregnancy and Birth, Q, Red, The Face, Slimming,… Continue reading ABC To Re-Issue Circulation Figures Across Emap Titles
