UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week.According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1% last… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month. The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when the signal is strengthened in four years… Continue reading One In Four Households Will Not Receive Freeview
Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
The Italian Government has said that it is not concerned that the merger of pay-TV operators Stream and Telepiù will created a monopoly in the market (see News Corp Completes Telepiu Transaction). Telepiù is being acquired by Rupert Murdoch’s News Corporation for E920 million and will be merged with News Corp’s Stream division to form… Continue reading Italian Government Sees No Problem With Murdoch Monopoly
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.In an… Continue reading Just Media Arranges Six-Figure Campaign For Morse
MTV’s 24-hour music channel, The Music Factory (TMF), is to be one of the first brands on the BBC/BSkyB’s digital terrestrial TV platform Freeview, due to launch later this month.The channel, which will be MTV’s only free-to-air service in the UK, claims to replicate the “rhythms and routines” of family life with dedicated music programming… Continue reading MTV To Launch The Music Factory On New DTT Platform
Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002
Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending… Continue reading GQ Adds Weight To Editorial With New Additions
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
