The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts And End To Bulk Sales
Channel 4 is moving its long running soap Brookside out of its peak-time slot to make way for Hollyoaks, which will now be shown five nights a week.Brookside will have its last peak time broadcast at the end of November, and will then be shown in 90 minute broadcasts on Saturday afternoons.Mark Thompson, chief executive… Continue reading Channel 4 Shuns Brookside For More Hollyoaks
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent. The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight… Continue reading Major Publishers Withdraw From SMG Auction
Friede Springer, the largest shareholder in the German publisher Axel Springer Verlag has consolidated her hold on the company by acquiring a 10.4% stake from Deutsche Bank. The bank yesterday took control of the 40% stake in Axel Springer previously owned by the indebted Kirch Media Group (see Deutsche Bank Temporarily Takes 40% Axel Springer… Continue reading Deutsche Bank Sells On 10% Stake In Axel Springer
Media stocks struggled again on Wednesday as investors anxiously awaited further profit warnings and continued to eye events in Iraq.The media sector was seen in focus after German Bank, West LB, downgraded the entire sector citing the weakness in the US advertising recovery. UK traders are also awaiting the interest rate decision from the bank… Continue reading Sharewatch
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent.The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight other… Continue reading Major Publishers Withdraw From SMG Auction
Lingerie brand Gossard is launching its new range of g-strings with a £2 million multi-media campaign.The promotion will include press, TV ads, outdoor, SMS and online activity featuring the new “Gossard do things my way” strapline.The SMS campaign will tie in with the TV commercials, which invite viewers to text Gossard to receive a £1… Continue reading Gossard Promotes G-Strings With Multi-Media Campaign
Former ITV daytime controller and BBC head of marketing, Maureen Duffy, has been appointed chief executive of the recently formed Newspaper Marketing Agency (see National Newspapers Unite To Promote Ad Space).Duffy, who was blamed for the departure of Richard and Judy from ITV to Channel 4 (see ITV Names Hamilton New Daytime Controller), will head… Continue reading Maureen Duffy Takes Newspaper Marketing Role
The media industry can expect to see no let up in the advertising downturn with the situation likely to get worse before it gets better. That is the disheartening conclusion to be drawn from research by WestLB Panmure as reported by The Guardian. The investment bank cited the prospect of conflict in the Middle East… Continue reading New Forecast Warns Of Continuing Ad Slump
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of overseas sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
