The IPA is setting up a new policy group to act as a voice for agencies on new business issues and to promote best practice.It is understood that the New Business Group has been formed in response to requests from the AAR for agencies to sign confidentiality agreements, delays by advertisers in making decisions following… Continue reading IPA Launches New Business Group To Promote Best Practice
The internet has proved its resilience in the face of the ongoing advertising downturn and the latest figures from Nielsen Media Research show that the sector now accounts for 1.6% of the UK’s total adspend, ahead of cinema with 1.4% (see below).Collectively the top ten internet advertisers (by adspend) invested more than £60 million in… Continue reading Feature: Online Bites At The Advertising Pie
NTL, Britain’s largest cable TV company, is looking to renegotiate a $500 million debt facility in a move that will delay its emergence from Chapter 11 bankruptcy, according to press reports.Bondholders have already agreed to a $10.6 billion debt-for-equity swap but NTL needs the facility to fund working capital when it emerges from protection from… Continue reading NTL Seeks To Change Debt Facility
Terrestrial broadcasters ITV, Channel 4 and Channel 5 are reportedly backing the BBC in its bid to lobby the Government for free carriage on BSkyB’s satellite platform, following concerns over the prices the broadcaster is charging.It is understood that the terrestrial broadcasters are calling on the Government to amend legislation that requires them to pay… Continue reading Rival Broadcasters To Appeal Against Sky Carriage Fees
Lycos has secured a deal making BT Broadband the portal’s high-speed internet product of choice for its four million customers.From next month Lycos will promote BT Broadband through a new channel specially created for broadband users. The portal will also strengthen its existing broadband offering with the launch of a range of new services designed… Continue reading Lycos Links With BT To Promote Broadband
The ITC has upheld complaints against The Dating Channel on the grounds of taste and decency after it broadcast “inappropriate” text messages.One broadcast included the text message “Eight year old boy looking for good times with older male”. Another included a reference to “feltching”. Both messages were screened during the afternoon.The Dating Channel, which is… Continue reading ITC Censures The Dating Channel Over Text Messages
Chrysalis has poached BBC Radio Five Live’s deputy controller, Steve Kyte, to become editorial director of its recently acquired London news radio station, LBC.In this new role, Kyte will oversee the creation of LBC’s on-air content and will work to increase the station’s audience share in the capital.Kyte has had an varied broadcast career and… Continue reading LBC Sets Its Sights On London With New Signing
Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch
Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise
US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research
