The National Magazine Company’s director of business development and ad marketing, Tim Lucas, is leaving following a restructuring of the group’s advertising sales team.Lucas’ position will no longer exist following the shake-up and he is understood to be leaving the company to set up his own consultancy service. Lucas, who took the position a year… Continue reading Natmags Cuts Ad Marketing Role Following Sales Shake-Up
Interactive television company, YooMedia, has announced a deal with Dateline to bring its dating services to digital television and mobile phones.The interactive dating service will be available to Telewest digital viewers and can be accessed by the Sky Active service. It will launch in time for January, which according to Dateline is traditionally the biggest… Continue reading YooMedia Brings Dating To Interactive TV
Emap has confirmed that Hachette Filipacchi is to keep hold of the glossy women’s monthly, Red after a £17 million deal was thrashed out between the two publishers. Emap insiders have suggested that the group was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to… Continue reading Emap Sells Stake In Red Magazine
Search targeted marketing company, Espotting, has poached AltaVista’s Anne Lakstigala to become its European business development director.In her new role, Lakstigala, who was responsible for strategy and commercial partnerships at AltaVista, will oversee the development of Espotting’s business into new areas and across multiple platforms in Europe.Espotting’s COO, Jonathan Bunis, said: “Anne’s appointment is a… Continue reading Espotting Poaches Business Director From AltaVista
Following protracted negotiations, Rupert Murdoch’s News Corporation has agreed to buy Telepiù, the loss-making Italian pay-TV operator, from Vivendi Universal for E920 million (£580 million). Speaking at a conference in New York yesterday, Murdoch said that Telepiù was “a world class property in an untapped market without cable competition.” News Corp will take an 80%… Continue reading News Corp Completes Telepiu Transaction
In a bid to attract advertisers, the IAB, which represents the interests of interactive media companies, is to rebrand streaming media as “interactive broadcasting”. Research among more than 500 executives, 70% of whom work for ad agencies with primary responsibility in the media buying, planning and supervisory categories, found that 79% agreed that the change… Continue reading IAB Reveals New Name For Streaming Media
Following protracted negotiations, Rupert Murdoch’s News Corporation has agreed to buy Telepiů, the loss-making Italian pay-TV operator, from Vivendi Universal for E920 million (£580 million).Speaking at a conference in New York yesterday, Murdoch said that Telepiů was “a world class property in an untapped market without cable competition.” News Corp will take an 80% stake… Continue reading News Corp Completes Telepiu Transaction
Germany is still the leading European internet power, with approximately one-quarter of the continent’s online population, according to a report from Information et Publicité. The research firm also found that German surfers spend an average of 522 minutes a month online. The Spanish and French are also keen surfers averaging 495 and 476 minutes respectively.… Continue reading Germany Is Top European Internet Market
Four UK radio operators released trading figures last week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present.Capital Radio has announced that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2%. Scottish Radio Holdings posted a 2% drop… Continue reading Feature: UK Radio Trading Figures Comparisons
New research claims that the newspaper industry has underestimated the threat posed by the web, reports Mediapost. A study, conducted by Gordon Borrell of Borrell Associates and Clark G. Gilbert of the Harvard Business School, has warned US newspapers that they have become complacent and need to adapt to the changing media landscape. “They’re not… Continue reading Newspapers Must Face Up To Challenge Of The Net, Says Report
