More Industry News articles

A new survey has provided further evidence of the mobile phone phenomenon with findings showing that men now spend more time on the phone than women. The Guardian/ICM poll revealed that 72% of UK men now have mobile phones and on an average workday, they spend 66 minutes using a fixed-line phone or mobile. This… Continue reading Survey Reveals Sea Change In Mobile Habits

Week on week analysis reveals a solid performance for the media sector, which followed the broader London equity market upwards after the US Federal Reserve cut interest rates.On the corporate news front, Cable & Wireless was seen in focus as it prepares to announce a one-off charge of up to £1 billion linked to the… Continue reading Sharewatch

Channel Five is launching a new six-part series which gives viewers the chance to become a Formula One driver.The series, which is a cross between Pop Idol and Top Gear, will see Jenson Button whittle down 1,000 contestants over six rounds designed to test all the skills required of an Formula One driver.The winner will… Continue reading Five Boosts Entertainment Output With Formula One Show

ITV’s outgoing director of programmes, David Liddiment, has admitted that he should never have reinstated the News At Ten.Liddiment, who leaves his job at the end of the year (see Speaking almost two years after the News At Ten was moved back into ITV’s schedules for part of the week (see He described the move… Continue reading Liddiment Regrets News At Ten Move

The Sun is ending its six-month price war with the Mirror and is increasing its cover price to 30p in the north of England and Ulster and 25p in Scotland.The move follows a lengthy struggle between the titles, which began in May when the Mirror cut its cover price to 20p as part of its… Continue reading The Sun Signals An End To The Price War

European financial television channel, CNBC, has reportedly written to the Government to ask it to use the forthcoming Communications Bill to change the regulation which prevents the sponsorship of news and current affairs programming.According to the Financial Times, the channel has appealed to the Government to overturn a recent ruling by the ITC that a… Continue reading CNBC Appeals To Government To Change Sponsorship Rules

Age Concern is launching a one-off magazine, called Agenda, to increase the awareness of age discrimination in the market-place.The magazine, which is published by Blue Rubicon, is aimed at chief executives and policy makers across the UK. Its 28-pages include interviews with well-known marketers and businesses such as Tesco and Nationwide.The initiative hopes to challenge… Continue reading Age Concern Launches One-Off Business Magazine

Freeserve has secured a deal with Egg to become the online bank’s exclusive internet service provider.The deal will see Freeserve’s range of internet access products promoted to Egg’s 2.4 million digital customers via online promotions and direct mail.Commenting on the deal, Freeserve’s managing director of marketing, Keith Hawkins, said: “This partnership complements the strong distribution… Continue reading Freeserve To Become Egg’s Exclusive ISP

Sponsorship and promotions continues to be a key area of growth for commercial radio, which saw revenue increase by 3.2% year on year during the third quarter of 2002 to £140 million.According to the latest figures from the Radio Advertising Bureau (RAB), revenue from sponsorship and promotions grew by 17.6% year on year between July… Continue reading Sponsorship And Promotions Boost Commercial Radio In Q3

The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch.In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick up… Continue reading Radio Trading Remains Weak Into Q4 Says Merrill Lynch