More Industry News articles

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001. The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally… Continue reading Insight Analysis – Has The Bell Tolled For Ad Recovery?

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001.The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally seen… Continue reading Feature: Has The Bell Tolled For Ad Recovery?

There is little doubt that the arrival of the web has made a great difference to people’s lives and a new study from GartnerG2 has found evidence that offline activities are losing their appeal as a result. The report, Internet and E-mail: Changing Traditional Media Consumption, found that 20% of web users watch television less… Continue reading Net A Growing Threat To Old Media, Says GartnerG2

The Mobile Marketing Association (MMA) has announced that chairman, Steve Wunker, is to step down in response to the increasing demands made by the “phenomenal growth” of the industry.Wunker will be replaced temporarily by Lars Becker, CEO of Flytxt and Jeremy Wright, CEO of Enpocket, who will be interim deputy chairman.Becker commented: “We are at… Continue reading MMA Announces Management Shake-Up

Affluent Americans are the fastest growing income group online, according to a new report from Nielsen NetRatings. The number of online individuals with annual household incomes ranging from $100,000 to $150,000 increased by 20% last year. This group now makes up 12% of the US internet population. “Droves of highly paid executives are coming online… Continue reading High Earners Driving US Internet Growth

Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness

Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September

IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded

Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday

David Montgomery’s venture capital-backed bid for SMG’s Herald and Sunday Herald publishing business is understood to be out of the running, possibly because the tabled offer was too low. If the reports are correct, the 3i Group-backed bid from former Mirror Group chief executive Montgomery will be the third major bidder to drop out of… Continue reading Montgomery May Be Out Of Herald Papers Bid