BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth… Continue reading BBC Magazines Restructures Ad Sales Operation
Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts
Deutsche Bank has acquired a 40% stake in Axel Springer Verlag, Europe’s largest newspaper publisher, for E667.3 million. The stake was owned by Leo Kirch, the fallen head of the KirchGruppe media empire. The Springer shares were collateral for a loan which Deutsche Bank had extended to the Kirch group. The collateral was offered for… Continue reading Deutsche Bank Temporarily Takes 40% Axel Springer Stake
Chrysalis has appointed its operations director, Mark Flanagan, as managing director of the LBC and NewsDirect radio stations, which it acquired from GWR last month for £23.5 million (see Chrysalis Strengthens London Offering With LNR Acquisition).Flanagan, who was formerly responsible for the group’s Heart and Galaxy branded stations, will oversee the relaunch of LBC on… Continue reading Chrysalis Appoints New MD To Head LBC And News Direct
Online sales in the UK increased by more than 42% in 2001, according to an ecommerce survey of businesses carried out by the Office for National Statistics (ONS). The results show that, excluding the financial sector, £18.4 billion of sales were made over the internet last year. That is equivalent to 1% of total sales… Continue reading UK Online Sales Worth £18 Billion In 2001
The ASA has upheld a complaint against a text message advert for a telecommunications company that stated: “You are a dick and I am going to kick your head in ya big useless donkey.”Recipients complained that the ad, which was intended to encourage mobile users to upgrade their phones, was irresponsible and offensive. The company… Continue reading ASA Censures Offensive Text Message Ad
Media stocks were seen under pressure on Tuesday as London equity markets followed Wall Street south, bearish sentiment was compounded by continuing concerns over the timing of any advertising recovery.Granada extended losses after further speculation that Carlton‘s chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher. According to analysts,… Continue reading Sharewatch
Clear Channel’s UK billboard company, More O’Ferrall, is to be rebranded as Clear Channel as part of a £5 million upgrading programme aimed at positioning the company as the country’s leading force in outdoor advertising.The new name and livery, which was unveiled by Clear Channel Worldwide’s president and chief operating officer Mark Mays, will appear… Continue reading More O’Ferrall To Rebrand As Clear Channel
Advertisers are often accused of overlooking older consumers and talking only to the young. Certainly, the over-50s have a high level of disposable income, which, coupled with their increasingly liberal attitude towards savings, is making them a powerful force.But they are also among the heaviest consumers of many traditional forms of media, so it is… Continue reading Feature: Old Money In The Grey Consumer Market
BSkyB and Yell.com have launched an online directory service on Sky Active enabling digital viewers to access Yell’s database through their televisions.The newly branded Yell service will replace the Eating Out and Places To Stay guides on the Sky Active platform. The new directory is accessible through the classified and information service on the Sky… Continue reading Yell Teams Up With Sky Active For Interactive Directory
