More Industry News articles

There is little doubt that the arrival of the web has made a great difference to people’s lives and a new study from GartnerG2 has found evidence that offline activities are losing their appeal as a result. The report, Internet and E-mail: Changing Traditional Media Consumption, found that 20% of web users watch television less… Continue reading Net A Growing Threat To Old Media, Says GartnerG2

Shares in Reuters, the financial information group, plunged to a twelve year low this morning after the company revealed disappointing results for the third quarter. Total revenue fell 7% from £924 million to £857 million, with Instinet, the group’s electronic share trading service suffering a 25% drop in sales in the three months to September… Continue reading Reuters Stock Sinks Following Profits Warning

Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV

Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year.The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering the… Continue reading Haymarket Profits Hit By Advertising Downturn

A panel of influential media figures at this year’s Media Question Time have voiced support for a return to full service advertising agencies.Separating an advertiser’s media planning and buying from its creative agency has been an ongoing trend for the better part of three decades. However, panellists questioned if this trend was in the interest… Continue reading MQT Panel Advocates Return To Full Service Agencies

Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the… Continue reading Taxi Promotions Gets Fresh With Spearmint Rhino Contract

Carlton and Granada saw shares fall yesterday following a negative broker comment in the wake of their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). According to reports, JP Morgan said the upside to the deal was now priced in, but the regulatory hurdles to be climbed remain significant. Carlton was down… Continue reading Sharewatch

As 2002 plays out and plans are made for 2003, Kate Sergeant, consultant at Media Audits, explains why the long term structural decline of ITV is key to media planners.Life used to be a lot simpler in the UK TV Market. Agencies could estimate the number of ratings they needed to buy to deliver to… Continue reading NewsLine Column: ITV’s Falling Share – The Media Planning Rules Are Changing

The quarterly Bellwether report from the IPA has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002. The report, which gauges the opinion of more than 200 of the UK’s top advertising agencies,… Continue reading IPA Report Dampens Hopes Of Early Recovery

Jim Hytner, commercial director of ITV, has criticised the BBC for losing sight of its public service remit and has accused the Corporation’s director general, Greg Dyke, of using the licence fee in an “irresponsible, almost criminal” way.Speaking in a purely personal capacity at this year’s Media Question Time event, Hytner, who is just weeks… Continue reading Hytner Criticises Dyke For Misuse Of The Licence Fee